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Choices and Influences

Choices and Influences. EQ: What are some roles that advertisers play in the world of media?. What influences you to buy?. Examples of advertisements targeted toward kids: http://www.youtube.com/watch?v=xk_hkdGf1tc What techniques did you see in the ads?

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Choices and Influences

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  1. Choices and Influences EQ: What are some roles that advertisers play in the world of media?

  2. What influences you to buy? Examples of advertisements targeted toward kids: http://www.youtube.com/watch?v=xk_hkdGf1tc What techniques did you see in the ads? How do you convince your parents to get you something?

  3. Whole-Group Reading • We will read this text as a class. • You must be following along. • As we are reading you need to underline anything that you find surprising

  4. Partner Reading Small Groups • Break into groups of twos or threes • In your group, read the article (p.104 - 106) • With your group, choose one set of facts to share with the class • Write short notes and draw a visual to represent the data . Be prepared to share with the class. 20 minutes

  5. Facts and Beyond Advertising directed at children is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

  6. Media and You • By yourself, answer the questions about your media exposure (p.107 and question 5 on page 108) - 5 minutes . • With your group, compare your media exposure with your partners (3 minutes) • Discuss what type of advertisements do you see most often • Discuss what are some roles that advertisers play in the world of media?. Be prepared to share with the class.

  7. Celebrity Advertisements

  8. Essential Question What are some ways that celebrities have an influence on our buying habits?

  9. Survey - pg. 110 • Using page 110 survey people in the class about what product they tend to buy. • Example: What brand of fast food do you buy most? • Write down the brand they tell you in the box labeled “Specific Brands/Tally Marks” • You will have 7 minutes to complete this.

  10. What influences what you buy? By yourself • Answer questions 2 and 3 on page 110- be prepared to share. Write in complete sentences. This is independent. 5 minutes. With a partner • Complete questions 1 and 2 on page 111. 5 minutes.

  11. What are some ways that celebrities have an influence on what you buy? http://www.washingtonpost.com/blogs/early-lead/wp/2014/02/02/beats-super-bowl-commercial-ellen-degeneres-dancing-bears/- Ellen Degeneres Dancing Bears Think/Pair/Share- With a partner brainstorm ways celebrities have an influence on way people buy things. WRITE THESE IDEAS DOWN. 3 minutes. By yourself - Answer the question in paragraph form. What are some ways celebrities have a significant influence on consumer choices? - 10 minutes to complete this.

  12. Share! What did you write?

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