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IDEA LEADS TO INNOVATION

IDEA LEADS TO INNOVATION. Cogitare. Electronics Pvt.Ltd . 1) Swapnil Wankhede ( B.E.Comp . ) 4) Ashish Chaurasiya (B.Sc. I.T.) 2) Nishant Sawale (B.E.ETX) 5) Sonu Kamble (B.M.S) 3) Akash Kharat ( B.Sc ) 6) Ganesh Shekhare (B.B.A). Welcome and preview. Product: USP

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IDEA LEADS TO INNOVATION

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  1. IDEA LEADS TO INNOVATION

  2. Cogitare Electronics Pvt.Ltd. 1)SwapnilWankhede (B.E.Comp. ) 4)AshishChaurasiya (B.Sc. I.T.) 2)NishantSawale (B.E.ETX) 5)SonuKamble (B.M.S) 3)AkashKharat(B.Sc) 6)GaneshShekhare (B.B.A)

  3. Welcome and preview • Product: • USP • market niche • special features • Price: • Competitors price • Skimming Price • Penetration Price • Place: • Retail Shops • Whole Sales • E-Commerce • Promotion: • Celebrity • Sponsorship • T.V.spot • in store promotion

  4. MICROWAVE TIFFIN The all new lunch box has a totally different design with the same quality as of other Power Plus products.- Attractive new design- Half turn locking mechanism- Containers with 8 ends for better grip Just @ Rs 550

  5. MARKET RESEARCH • Survey : • Desk Research: library,internet surfing. • Field Research: asking question personally. Conducted field survey of 40 people

  6. Market Research • Market Size : • College Students. • Working Professional. • Small Bussiness Owner (Kirana Store’s Owner) • USP: • microwave functioning

  7. Working Principle • Operation:- • Operating Principle is same as microwave oven. • Make the liquid molecules from the food to vibrate • thus the heat produce. • Only rise the temperature of food not the Tiffin. • Process need 5-7 min to get hot food.

  8. Specification • Use to heat or reheat  food. • Modern design. • Compact, light, easy to carry. • 3 Microwaveable Containers. • Operates on 220 V AC. • Low power consumption. • Shock-proof. • Dimensions • Tiffin: 7.5" X 4.5" approx • Containers : 4.5" X 1.5" approx (each) • Material: • Heat-proof material and low-energy components for heating

  9. Features • Leak Proof Containers :  • Refrigerator Safe : • Food Grade:

  10. Cost of Product • Factors taken consideration while pricing • 1) Fixed Price • 2) Variable Price • 3) BEP (break even point) • Pricing Strategies of product:- • SKIM v/s PENETRATE • Final Price of Product:- Rs 550 /-

  11. Place and Distribution • Assessing distribution Routes:- • Conventional • Horizontal • Vertical • Multiple Channels

  12. Conventional Multiple Channels Manufacturer Manufacturer Manufacturer Wholesaler WholeSaler E-Commerce Retailer Consumer

  13. Promotion • Celebrity • Sponsorship • T.V. Spot • In Store Promotion • Internet

  14. Conclusion Our Aim of making this product is to give hot and hygenics food to people who like homemade food at works or while away from home. To fulfill this we mostly keep safety and cost of the product in mind, according to that we made this product so that common man can easily get this product.

  15. IDEA LEADS TO INNOVATION Thank You

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