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PDES 5701: Creativity, Idea Generation and Innovation

PDES 5701: Creativity, Idea Generation and Innovation . Brainstorming Session – Winter Diet Facilitator : Shivaram Poigai Arunachalam November 16, 2013 1-2.30 pm. Participants. Arvin Arani Bogdan Dzyubak Matylda Mazur Shi Yu Soudabeh Kargar. Brainstorming - Introduction.

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PDES 5701: Creativity, Idea Generation and Innovation

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  1. PDES 5701: Creativity, Idea Generation and Innovation Brainstorming Session – Winter Diet Facilitator: Shivaram Poigai Arunachalam November 16, 2013 1-2.30 pm

  2. Participants • Arvin Arani • BogdanDzyubak • Matylda Mazur • Shi Yu • SoudabehKargar

  3. Brainstorming - Introduction “Generate ideas to solve a problem of interest” FOUR RULES: 1. Defer Judgment (NO EVALUATION) 2. Build on ideas 3. Encourage wild ideas 4. Challenge assumptions

  4. Play Time – ImprovWarmup • ZIP – ZAP – ZOP (2 min) - listening; being ready to act • “AeiOii Challenger Game” (3 min) - Designed by Shivaram Poigai Arunachalam ( AeiiAeiiiiiiiiiiAeiiiiiiiiiiiiiiiiiiii OiiOiiiiiiiiiiiiiiOiiiiiiiiiiiiiiiiiiiiiiiiiiiii AhaaaOhoooHmmmmm)

  5. Problem Statement (1) Jill a 25 years old young woman needs a way to motivate herself towards more nutritious and healthy winter diet because she is very health conscious and worries about the weight gain due to heavy meat and junk food consumption during winter. “How might we motivate people towards healthy food consumption in winter? “

  6. Idea Generation (15 min) • To solve the problem create as many silly ideas as you can! • Remember the FOUR rules for brainstorming! • Please use the sketch pad/maker and draw your idea with a title (need not be perfect) • One idea per sketch pad & post on the wall • Have a bite of Pizza whenever you want to refresh yourself!

  7. Play Time – ImprovWarmup • ZIP – ZAP – ZOP (2 min) - listening; being ready to act • “The AeiOii Challenger Game” (3 min) - Designed by Shivaram Poigai Arunachalam ( AeiiAeiiiiiiiiiiAeiiiiiiiiiiiiiiiiiiii OiiOiiiiiiiiiiiiiiOiiiiiiiiiiiiiiiiiiiiiiiiiiiii AhaaaOhoooHmmmmm)

  8. Problem Statement (2) Samuel, a 35 years old man needs a way to increase physical activity and consume more water than beverages during winter because he doesn't want to compromise on his usual heavy dose of winter junk food which he really relishes. How might we motivate people towards increased physical activity in winter?

  9. Idea Generation (15 min) • To solve the problem create as many silly ideas as you can! • Remember the FOUR rules for brainstorming! • Please use the sketch pad/maker and draw your idea with a title (need not be perfect) • One idea per sketch pad & post on the wall • Have a bite of Pizza whenever you want to refresh yourself!

  10. Product Generation - Individual • Pick as many ideas from each category • Create 1 single product by combining/crossing your selected silly ideas that can solve both problems • Create a 30 s pitch for your product

  11. THANK YOU!

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