Communicating Astronomy A Reporter’s View

Dec 16, 2023

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This report by Govert Schilling explores how news media works in the field of astronomy, including the importance of money, the different types of publications, and the challenges of the fast-paced news industry. It also discusses what news media looks for, such as exciting stories, a human touch, conflict, and eye-catching pictures. The report provides tips on improving exposure, including knowing press contacts, being concise, patient, cooperative, and available. It also highlights the pitfalls and golden rules of science communication, emphasizing the need to simplify, prioritize the reader, and build positive relationships with reporters.

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Communicating Astronomy A Reporter’s View

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Communicating AstronomyA Reporter’s View Govert SchillingCAP 2005 – Garching – 14 June 2005
How do news media work? • It’s all about money • Types of publications • No obligation to be complete • Always in a hurry • Ignorant about science
What do news media want? • News • An exciting story • Human touch • Conflict • Pictures
How to improve your exposure • Know your press contacts • Be concise • Be patient • Be cooperative • Be available
Pitfalls and golden rules • You’re not a writer • They’re not scientists • K.I.S.S. • It’s all about the reader • Reporters are nice people