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Final Report Jefferson County Parks and Recreation Needs Assessment

This report details findings from a comprehensive needs assessment conducted in March 2006, including participation levels, facilities, programs, and funding sources for Jefferson County Parks and Recreation. Management Learning Laboratories conducted focus groups, collected data, and produced a final report based on community input. Key themes include opinions on recreation facilities, desired programs for both adults and youth, and areas in need of improvement. The report also highlights preferences for funding sources to enhance park offerings.

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Final Report Jefferson County Parks and Recreation Needs Assessment

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  1. Final Report Jefferson County Parks and Recreation Needs Assessment Management Learning Laboratories March 2006 Management Learning Laboratories

  2. Method used in the needs assessment • Focus groups with different segments of the community • Questionnaire development • Adult data collection with 13.5% response rate • Youth data collection in schools Management Learning Laboratories

  3. Method used in the needs assessment • Aggregate analysis of the adult data and youth data • Production of a final report Management Learning Laboratories

  4. Major Findings Management Learning Laboratories

  5. Recreation Categories: Participation and Interest Special Events 41%(80%) Outdoor Fitness 42%(77%) Self-Improvement 23%(77%) Passive recreation 37%(72%) Performances 40%(71%) Indoor Fitness 36%(71%) Management Learning Laboratories

  6. Use Levels Historic sites Fairgrounds Trails Picnic facilities Waterfront parks Playgrounds Swimming pools Athletic fields/courts Management Learning Laboratories

  7. Reasons for non-use Lack of information 42% Unclear about the opportunities offered 39% Not interested in what is provided 37% Inconvenient timing 28% I do not have the time 23% Prefer other facilities 21% Hours of operation 21% Inconvenient location 20% Management Learning Laboratories

  8. Time and Availability Management Learning Laboratories

  9. Information Direct mail of brochure 93% Newspaper articles 72% Recreation Website 71% Newspaper advertisements 65% Newspaper inserts 64% E-mail 59% Brochures, flyers or posters 55% Management Learning Laboratories

  10. Opinions about Recreation(About 60% or more agreed:) Well-maintained parks add to the quality of life in the community (98%) The JCPRD should provide activities where the whole family can participate (84%) There needs to be greater emphasis on active recreation (72%) There is a need for more teen programs (67%) Management Learning Laboratories

  11. Opinions about Facilities(About 60% or more agreed:) I would support lighted facilities to extend hours of facility use (78%) I feel safe in the parks (70%) The park facilities I visit are clean and well maintained (66%) I prefer smaller parks closer to my home over a large centralized park (66%) The parks I visit are conveniently located (60%) There is a need for more athletic fields (60%) Management Learning Laboratories

  12. Areas of Need (Facilities) Community Centers 80% Year round swimming facility 78% Playgrounds 78% Indoor exercise facility 75% Bike trails 72% Walking trails 72% Indoor walking track 69% Senior Center 66% Tennis courts 66% Nature Center 66% Exercise machine 59% Mountain Biking trails 54% Management Learning Laboratories

  13. Concerts 79% Fireworks 73% Special Events 65% Soccer 63% Holiday Programming 61% After-school Programs 61% Ice skating 58% Volleyball 58% Gymnastics 57% Dance programs 56% Baseball 55% Football 54% Land acquisition 54% Teen dances 54% Teen concerts 53% Areas of Need (Programs) Management Learning Laboratories

  14. Funding sources suggested • Bonds to be paid by voter approved property taxes • Sales Taxes • Corporate sponsorship and donations • Grants from state, federal, & private sources • Private individual donations • Program user fees for recreation programs • Taxes in general Management Learning Laboratories

  15. Youth Recreation: Participation and Interests Sports and Athletics 57%(75%) Outdoor Fitness 44%(65%) Family Programs 34%(51%) Adventure activities 32%(63%) Indoor Fitness 31%(53%) Management Learning Laboratories

  16. Youth Opinions about Recreation(About 60% or more agreed:) There is a need for more teen programs There is a need for more athletic fields The JCPRD should provide activities where the whole family can participate I feel safe in the parks Management Learning Laboratories

  17. Youth Areas of Need Game rooms 81% Paintball 77% Teen concerts 76% Special Events 75% Concerts 75% Football 74% Fireworks 73% Year round swimming facility 71% Teen dances 71% After-school programs 66% Skatepark 64% Management Learning Laboratories

  18. Youth Reasons for non-use Not interested 52% I do not have the time 51% Cost 43% Lack of transportation 42% Inconvenient timing 41% Lack of information 41% Management Learning Laboratories

  19. Youth Information Cable TV Public access 61% E-mail 58% Direct mail of brochure 54% Brochures, flyers 54% Radio 53% Newspaper 50% Recreation Website 50% Management Learning Laboratories

  20. Questions and Comments For more information contact Ananda Mitra at: 1-800-789-5247 http://www.m-l-l.com (E-mail: mllnew@m-l-l.com) Management Learning Laboratories

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