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Final Report Jefferson County Parks and Recreation Needs Assessment

Final Report Jefferson County Parks and Recreation Needs Assessment. M anagement L earning L aboratories March 2006. Method used in the needs assessment. Focus groups with different segments of the community Questionnaire development Adult data collection with 13.5% response rate

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Final Report Jefferson County Parks and Recreation Needs Assessment

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  1. Final Report Jefferson County Parks and Recreation Needs Assessment Management Learning Laboratories March 2006 Management Learning Laboratories

  2. Method used in the needs assessment • Focus groups with different segments of the community • Questionnaire development • Adult data collection with 13.5% response rate • Youth data collection in schools Management Learning Laboratories

  3. Method used in the needs assessment • Aggregate analysis of the adult data and youth data • Production of a final report Management Learning Laboratories

  4. Major Findings Management Learning Laboratories

  5. Recreation Categories: Participation and Interest Special Events 41%(80%) Outdoor Fitness 42%(77%) Self-Improvement 23%(77%) Passive recreation 37%(72%) Performances 40%(71%) Indoor Fitness 36%(71%) Management Learning Laboratories

  6. Use Levels Historic sites Fairgrounds Trails Picnic facilities Waterfront parks Playgrounds Swimming pools Athletic fields/courts Management Learning Laboratories

  7. Reasons for non-use Lack of information 42% Unclear about the opportunities offered 39% Not interested in what is provided 37% Inconvenient timing 28% I do not have the time 23% Prefer other facilities 21% Hours of operation 21% Inconvenient location 20% Management Learning Laboratories

  8. Time and Availability Management Learning Laboratories

  9. Information Direct mail of brochure 93% Newspaper articles 72% Recreation Website 71% Newspaper advertisements 65% Newspaper inserts 64% E-mail 59% Brochures, flyers or posters 55% Management Learning Laboratories

  10. Opinions about Recreation(About 60% or more agreed:) Well-maintained parks add to the quality of life in the community (98%) The JCPRD should provide activities where the whole family can participate (84%) There needs to be greater emphasis on active recreation (72%) There is a need for more teen programs (67%) Management Learning Laboratories

  11. Opinions about Facilities(About 60% or more agreed:) I would support lighted facilities to extend hours of facility use (78%) I feel safe in the parks (70%) The park facilities I visit are clean and well maintained (66%) I prefer smaller parks closer to my home over a large centralized park (66%) The parks I visit are conveniently located (60%) There is a need for more athletic fields (60%) Management Learning Laboratories

  12. Areas of Need (Facilities) Community Centers 80% Year round swimming facility 78% Playgrounds 78% Indoor exercise facility 75% Bike trails 72% Walking trails 72% Indoor walking track 69% Senior Center 66% Tennis courts 66% Nature Center 66% Exercise machine 59% Mountain Biking trails 54% Management Learning Laboratories

  13. Concerts 79% Fireworks 73% Special Events 65% Soccer 63% Holiday Programming 61% After-school Programs 61% Ice skating 58% Volleyball 58% Gymnastics 57% Dance programs 56% Baseball 55% Football 54% Land acquisition 54% Teen dances 54% Teen concerts 53% Areas of Need (Programs) Management Learning Laboratories

  14. Funding sources suggested • Bonds to be paid by voter approved property taxes • Sales Taxes • Corporate sponsorship and donations • Grants from state, federal, & private sources • Private individual donations • Program user fees for recreation programs • Taxes in general Management Learning Laboratories

  15. Youth Recreation: Participation and Interests Sports and Athletics 57%(75%) Outdoor Fitness 44%(65%) Family Programs 34%(51%) Adventure activities 32%(63%) Indoor Fitness 31%(53%) Management Learning Laboratories

  16. Youth Opinions about Recreation(About 60% or more agreed:) There is a need for more teen programs There is a need for more athletic fields The JCPRD should provide activities where the whole family can participate I feel safe in the parks Management Learning Laboratories

  17. Youth Areas of Need Game rooms 81% Paintball 77% Teen concerts 76% Special Events 75% Concerts 75% Football 74% Fireworks 73% Year round swimming facility 71% Teen dances 71% After-school programs 66% Skatepark 64% Management Learning Laboratories

  18. Youth Reasons for non-use Not interested 52% I do not have the time 51% Cost 43% Lack of transportation 42% Inconvenient timing 41% Lack of information 41% Management Learning Laboratories

  19. Youth Information Cable TV Public access 61% E-mail 58% Direct mail of brochure 54% Brochures, flyers 54% Radio 53% Newspaper 50% Recreation Website 50% Management Learning Laboratories

  20. Questions and Comments For more information contact Ananda Mitra at: 1-800-789-5247 http://www.m-l-l.com (E-mail: mllnew@m-l-l.com) Management Learning Laboratories

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