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Nicole Clark Caitlin Rich

Nicole Clark Caitlin Rich. History of Gatorade. 1965: A university of Florida assistant coach asked why the players were being affected by heat and heat related illnesses Researchers noticed that fluids and electrolytes that players lost weren’t being replenished by water alone

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Nicole Clark Caitlin Rich

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  1. Nicole Clark Caitlin Rich

  2. History of Gatorade • 1965: A university of Florida assistant coach asked why the players were being affected by heat and heat related illnesses • Researchers noticed that fluids and electrolytes that players lost weren’t being replenished by water alone • They then took these findings to the lab and formulated a new precisely balanced carbohydrate-electrolyte beverage to replenish their Gator players (hence the name) • Soon after the players started consuming the beverage, sure enough they began winning

  3. History of Gatorade Cont. • The team’s success progressed through the 1966 season with the Gators finishing at 9-2 and winning the Orange Bowl for the first time in the school’s history • Word about Gatorade spread and both University of Richmond and Miami of Ohio began ordering batches of Gatorade for their football teams • 1969: Coach Ray Graves of the Florida Gators suggested to the Kansas City Chiefs that they use Gatorade • 1983: Gatorade became the official sports drink of the NFL, a title still held to this day • Gatorade is now also the official sports drink of the NBA, AVP, and PGA, Major League Baseball, Major League Soccer, and numerous other elite and professional organizations and teams.

  4. G2 • G2 is a new low calorie lifestyle beverage to hydrate athletes off the field • It offers the right combination of flavor, electrolytes and calories to hydrate athletes 24/7 so they are better prepared for competition • Aside from commercials, they are also promoting G2 through advertising alternatives such as The G2 Wall

  5. G2 • G2 is using big name celebrity athletes such as Derek Jeter and Dwayne Wade to promote their new product • The use of celebrity athletes in this campaign is appealing to a broad segment of athletes at all performance levels

  6. The G2 Lounge • The new sports drink offers an interactive website called the G2 Lounge • The lounge includes interactive games, videos, news and events, and information about their new product

  7. References • www.gatorade.com • http://drinkg2.com/

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