Drive Retail Growth with Retina

1. ACT ON YOUR DATA. DRIVE RETAIL GROWTH!

2. RETAIL ENTERPRISE CHALLENGES Do you know what your customers are buying? Which product combinations are they buying, how frequently are they buying? Who are your most valuable customers? To which promotions will they respond to? In this highly competitive industry, it is vital that you understand your customer behaviour and purchase pattern to take the right decisions. Don’t let your data remain unexplored. Sonata’s Retail Ana- lytic Solution will help you explore your data and get valuable insights out of it. Customer Profling and Segmentation Which customer types spend the most? How frequently do diferent customers spend? Can I segment my customers into manageable/actionable number of groups? Store Operations What products do diferent customer types purchase? How can I better understand basket spend? How can I cross sell new products/services? Marketing and Promotions How can I fnd more of my key customers (acquisition)? What are the best channels to use to engage customers? What strategies should be adopted to retain customers? What is the average lifetime value of my customers? How do I understand the level of my customer loyalty? TECHNOLOGY OPTIONS

3. RETINA - SONATA’S RETAIL ANALYTICS PLATFORM Retina delivers scalable, flexible, advanced and cost effective analytics solutions for optimizing merchandizing and marketing decisions. Retina's in store analytics provides actionable insights into shopper behavior to improve store performance. Retina leverages data from PoS, ERP, CRM and eCommerce transactions. It also uses advanced statistical algorithms like Naïve Bayes, Association Rules, Binary Tree etc which enables reporting and predictive analytics capabilities along key business dimensions such as: consumers, products, channels, stores, marketing campaigns, etc. These insights help you improve revenue, contain costs, improve asset utilization, enable innovations and transform the way you do business. MEASURE IT TO MANAGE IT KEY FEATURES Track Segment Track vital store data in one place and match against your goals. Use insights from real-time data to segment your customers and products Retail Scorecard RFM Reports Customer Preference Reports Loyalty Scorecard Product Affinity Report Compare Target Sales Trend Analysis Multiple stores (both physical and online) to identify differentiators and opportunities Set flags to monitor the status of your goals, and minimize risks Campaign Performance Analysis BUSINESS USE KEY BENEFITS Product Affinity – place products on shelves based on affinity Web Analytics Customer Segmentation – under- stand customer buying patterns and predict customer behaviour. Dashboards and Reports Customer Analytics RETINA Identify better performing brands, products and category and manage inventory accordingly. In-store Operations Analytics Merchandising and planning Access the effectiveness of your marketing and sales campaign. Marketing Analytics Discover new and sustainable ways to improve efficiency across all your stores. Retina - A prefabricated analytics platform tailor made for retailers with 85+ drill down reports and integrated advanced analytical models. Available on both premise and public/private cloud.

4. ABOUT SONATA SOFTWARE technology expertise and customer commitment. The company delivers innovative new solutions for Travel, Retail and Consumer Goods industries by integrating technologies such as Omni-Channel Commerce, Mobility, Analytics, Cloud and ERP, to drive enhanced customer an impact on their businesses, with IT. NORTH AMERICA | EUROPE | ASIA | ANZ in f t For more information write to us at: info@sonata-software.com APS Trust Building, Bull Temple Road N. R. Colony, Bangalore - 560 019, India T: +91-80-6778 1999 www.sonata-software.com