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Digital Marketing

The course of Digital marketing explained with SEO, SMO, PPC

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Digital Marketing

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  1. DigitalMarketing

  2. What is Digital Marketing? • Digital Marketing is a type of marketing by which we can sell and promote our services and products through internet world vide, to a particular place, gender, age group or we can put filter to whom we want to sell or promote our products. • Now a days, most of the people using internet on their phones, laptops, tablets and desktops. So, it is the easiest way to reach and connect to most of people anywhere in the world.

  3. Types of Digital Marketing • There are three types of Digital Marketing through which we can do marketing through internet. 1. SEO ( Search Engine Optimization) 2. SMO ( Social Media Optimization) 3. PPC ( Pay per click) You can also learn these things in a Digital Marketing course.

  4. SEO • SEO stands for Search Engine Optimization through which we can sell and promte our products and services through keywords. • The term keywords means the words which are mostly searched by the people on the any search engines. • The mostly used searched engines are Google, Bing, Yahoo and Ask. SEO is the free and slow process in the digital marketing.

  5. SMO • SMO stands for Social media optimization. In this we use Social media platforms like Facebook, Instagram, Whatsapp, Emails to promote or sell our products and services. • In this we put ads on the social media platforms to attract customers to visit and go through our products. • Through SMO we can also filter to what age group, gender can see our products regarding their choices, likes and interest.

  6. PPC • PPC stands for Pay per click . In this we pay to search engines to run our ads on their pages. On every single click search engines charges us to pay for our ads. • It is the fastest way to run the promotions and increase sales of our products and services. Check syllabus of Digital Marketing here

  7. Keywords Stuffing • The term Keyword Stuffing means that how many keywords can we put in our content which is showed on our websites. • Normally, the search engine allows us that we can put 3 -4% keywords in a single paragraph. • More than 3 -4% keywords in a single paragraphs means we are extra stuffing our keywords which is against the Search engine policies.

  8. Ways to do SEO • 1. White Hat. • 2. Black Hat. • 3. Grey Hat.

  9. White Hat SEO • In this SEO, we use only 3 -4 % keywords in a single paragraph. In this all the Search engine policies are followed by the content writer. It is the slow but long term process to do Digital Marketing through SEO.

  10. Black Hat SEO • In this no policies of search engine are followed. We can put as many as keywords in a paragraph of our content. • It is the fastest way to make our website or content or blog easily showed on the 1st page of search engine. • But through this proces, most of the websites are blocked or shutdown by the Search engine.

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