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BUREAU 2

BUREAU 2. Agenda. Client goal Target group Insights Poster Downtown comes to your town Redesign of the homepage App Launch Plan. Client goal. Redesign of Downtown physical store to extend the online experience, create brand awareness and secure sales. Target group.

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BUREAU 2

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  1. BUREAU 2

  2. Agenda • Client goal • Target group • Insights • Poster • Downtown comes to your town • Redesign of the homepage • App • Launch Plan

  3. Client goal • Redesign of Downtown physical store to extend the online experience, create brand awareness and secure sales

  4. Target group What do we know about Downtown’s customers? • 87% are women • 83 % are between 18 and 60 years old • 88% have medium – high education • 73% are working or studying • Over 50% are registered also on Sweetdeal, Groupon and Take Offer

  5. Insights Omni-channel - Reasons to go offline • e-bay • Amazon • Groupon • Location is KEY Mobile device consumption among Danes • 69% don’t leave home without their mobile device • 66% use their smartphone to find product info • 79% of smartphone users have looked for local information Applications. Main reasons for using them: • Customer engagement • Customer service and support • Promotion

  6. Poster

  7. Downtown comes to your town

  8. Downtown comes to your town • Pop up bus • Make attention • Digital flat screens with deals • Divided in categories (like the website) • Food, wellness, travel, events and shopping • Competitions • Employees are ready to help you

  9. Launch plan The point of the bus: • One weekend twice in each city • The tour plan starts in May • Four new cities • Wider customer segment

  10. Home page

  11. Category page

  12. Product page

  13. App

  14. Thank you CatrineMannerup, Amanda Reynolds, Stephanie Juul-Andersen, Marc Keene, JakobForum, SimonaLazeu, Steffen Albrechtsen, DovileMontvydaite, Nina Frifelt, Christian Pathuel, Nina Schultz, Charlotte Skytte, MaleneIlsø and Sophie Sørensen

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