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social innovation . creative communities and diffused social enterprises Ezio Manzini DIS-INDACO, Politecnico di Milano. background issues. BAD NEWS.
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social innovation.creative communities and diffused social enterprisesEzio ManziniDIS-INDACO, Politecnico di Milano
increasing environmental problems . war. terrorism . fear . inequalities .poverty. un-responsible profits . hyper-individualistic behaviors . everyday life marketisation. no vision of the future. …
if you look carefully…beyond the main streambeyond the average behaviorsbeyond the conventional thinking
… caring for kids and elderly> micro-crèches > “living together” (elderly and students)> enabling solutions for elderly people
…facilitated barters and exchanges > LETS (Local Economy Trade Systems)> innovative second-hand shops
…cities vitalization> neighborhood social centers> local-global cultural events> improved local shops > multi-services cetnres> localized administrative services
…effective mobility > car sharing and car pooling> bikes associations> foot-bus and bike-bus initiatives (to bring children to school)
…advanced natural food networks> organic food chains> urban vegetal gardens> Slow food associations
…direct links between the city and the country side > farmers markets (in the cities)> vegetal subscriptions> “adopt a sheep” (or a chicken or a tree) initiatives
…fair relationships between the North and the South of the world > Fair trade organizations> Fair tourism organizations
more cases on: www.sustainable-everyday.net/cases
people who, in their everyday life, • invent and realize brand new, complex forms of organization
…auto-organize themselves • (individuals and communities organize themselves to solve a problem or to open a new possibility)
…practicethe solutions they want • (individuals and communities that, facing a problem, do not ask for solutions but find the way to put the solution in practice )
…have a high degree of initiative and entrepreneurship • (individuals and communities that shift form the dominant passive attitude to a highly active and proactive one)
1. reciprocity • community members do something for somebody else (and for the community) and aspect that the others (and the community) will do something for them. Creative communities are not driven by charitable intentions.
2. collaborative creativity • groups of people invent (or creatively adapt) new ways of being and doing. Between them there could be a leader but the main creative actions are collective and collaborative. • Creative communities are not the results of one-man initiatives.
3. everyday life problems • creative communities solve problems of the emerging middle class or those of the poorest part of the society. In both the cases, they propose positive visions on new ways of living. • Creative communities are not solving particularly dramatic problems.
4. elective communities • creative communities are a new kind of communities: they are communities “by choice”. They can be rooted in traditional social organisations, but they are renewed in the contemporary context. • Creative communities are not traditional communities.
early signals of major changes: positive reactions to a fast changing society
> demographic changes (growing elderly population, smaller households, increase in number of working parents, …) > environmental pressure (increase of traffic congestion, pollution, energy costs, …) > new technological opportunities (diffusion of information and communication tech.)
> better use of existing, local resources (people’s capabilities; existing buildings, assets and products; …) • > mobility reduction (consumption of local food; neighborhood work and services, …) > social fabric improvement (new social networks; neighborhood regeneration; …)
> diffuseactive and collaborative attitudes • > diffusedesign capabilities and skills • > diffuse creativity and entrepreneurship > diffuseproblem solving approaches
