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everything begins with a concept…

everything begins with a concept…. Presentation Outline. Concept Management Consulting Ltd. (“ Concept ”) - Introduction Our Services Concept Today Leadership & Team Case Studies. Concept – Introduction. About Us.

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everything begins with a concept…

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  1. everything begins with a concept…

  2. Presentation Outline • Concept Management Consulting Ltd. (“Concept”) - Introduction • Our Services • Concept Today • Leadership & Team • Case Studies Concept Management Consulting Limited

  3. Concept – Introduction Concept Management Consulting Limited

  4. About Us • Provides Entrepreneurial & Strategic Consulting, India Entry, Capital Raising and Shared CFO services • 14 years Delivery track record across sectors and geographies • Serviced mid-size to large businesses - annual sales ranging from less than USD 10 Mn to over 1 Bn • Diversely talented, highly qualified and variedly experienced team of professionals comprising Engineers, Management Graduates, Bankers, Chartered Accountants, Lawyers, Public Relations professionals, Company Secretaries & more • Effective Network among decision makers and well established relationships at Central and State level • Strategic Initiatives into Toll Roads, Power Sector & now setting-up a Private Equity fund • Credited with bringing Asia’s largest toll concession company to India • Delivering innovative strategic, financial & entrepreneurial solutions for both Public and Private sector With long term relationship orientation, sense of ownership and transparent & professional approach, Concept has been the preferred consulting partner for problem solving, end-to-end solution delivery, strategic and financial advisory Concept Management Consulting Limited

  5. Mission & Our Approach MISSION Concept shall strive to be a universe friendly high productivity human organization creating sustainable value through all its endeavors by means that are ethically and morally above questioning OUR APPROACH Relationship Driven Approach Concept believes in building long term relationships with clients, partners and associates instead of a transaction driven approach Concept Management Consulting Limited

  6. Service Portfolio Concept Management Consulting Limited

  7. Our Services Entrepreneurial Consulting Shared CFO Our Services Equity & Debt Syndication India Entry Strategy Conceptfocuses on its core competences across various sectors Indian Markets Overseas Markets Manufacturing Construction Engineering Finance Power Road & Toll Transportation Housing Real Estate Manufacturing Construction Engineering Finance Power Road & Toll Transportation Housing Real Estate Services • Our core competence is in the areas of Business Strategy, Entrepreneurial Solutions & Financial Engineering - our understanding of Indian market is deep & matured • We are always willing to partner in ventures where our role playing is limited to the areas of our core competence Concept Management Consulting Limited

  8. Our Services Entrepreneurial & Strategic Consulting Entrepreneurial Consulting Shared CFO Our Services Equity & Debt Syndication India Entry Strategy Services • Provide business Strategy, Implementation Support and Value Engineering Services to Entrepreneurs for enterprise growth • Partner with Entrepreneurs for creation of Valuable Enterprises • Expertise in deal structuring, turnaround strategies and related advisory services Our Success Stories • Partnered with PLUS Expressways Berhad, Asia’s Largest Toll Concessionaire Company, to enable enter Indian Infrastructure Sector • Put together consortium of Korean E&C Leader, American architects, Indian developer & Concept for Development of DDA Commonwealth Games Village – turned down the work on disagreement with organizers on objectives • Assisted the largest E&C company in India to partner with a leading Malaysian company to develop Transit Oriented Property in Maharashtra • Devised & facilitated implementation of growth, business remodelling, value engineering and turnaround, strategies for several companies across verticals Entrepreneurial Consulting Concept Management Consulting Limited

  9. Our Services Entrepreneurial Consulting Shared CFO Our Services Equity & Debt Syndication Shared CFO India Entry Strategy Services • Market Opportunity Assessment • Industry Analysis, Risk Profiling • Entry Strategies – M & A, Joint Venture or Wholly owned • Outline Business Plans including implementation plan • Incubation Services • Company Incorporation • Initial Team and Office Setup • Premises during incubation • Research and Analysis for expansion • Technology Transfers • Managing Government and third party relations • Support during facility setup • Distribution Network / Marketing Channel Setup • Initial Lead Generation/Project Identification Key Value Additions • Reduction in project gestation time • Cut down on time required to deploy client resources • Reduced risks arising from delayed approvals, trial & error • Local management support available for advisory and crisis management Concept Management Consulting Limited

  10. Our Services Entrepreneurial Consulting Shared CFO Our Services Equity & Debt Syndication India Entry Strategy Equity & Debt Syndication Services • Debt & equity syndication services including proprietary book financing support • Expertise in all Domestic, International Credit Facilities, reducing cost of capital & debt restructuring • Expertise in structuring and achieving tailoredfinancial closure on schedule and in cost & cash flow efficient manner • Structured several unprecedented Financial Products and Customized Solutions to help Small and Medium Businesses (SMBs) • Advised clients in Sugar, Media, Construction and Environment sectors on raising equity through private equity/capital markets • Client retention rate of over 95% and more than 50% of existing revenues from repeat business Concept Management Consulting Limited

  11. Our Services Shared CFO Entrepreneurial Consulting India Entry Strategy Our Services Equity & Debt Syndication India Entry Strategy Services • Small to Medium Businesses typically require high-end CFO services to efficiently manage the growing business however limited resources compel companies to settle for lesser skilled individuals • Our Shared CFO service bridges this gap • Presently catering to five such selected clients spread across sectors • Concept also works with Private Equity players to provide CFO services for their investments • As Shared CFO, Conceptprovides: • Strategic and Directional support • Relationship management with investors & lenders • Systems and Procedures • Capital raising • Complete Financial Management • Advisory services for long term value creation Entrepreneurial Consulting Concept Management Consulting Limited

  12. Evolution & Capability Drivers Concept Management Consulting Limited

  13. Concept’s Journey Over the Years 2011 Setting-up private equity fund 1997 Concept Incorporated to provide strategic & entrepreneurial consulting services to family managed businesses 2006 Partners with Asia’s Largest Toll Concessionaire for its entry into India 2009 Assists L&T in identifying strategic partner for transport oriented property development 2010 Forms Concept Powercon in partnership with Powercon Projects Pvt Ltd (CPPL) to enter into Power EPC business Timeline 2001 Begins India entry strategizing & execution consulting to Foreign businesses entering India 2007 Forms Consortium for building 2010 Common Wealth Game’s village. The consortium is rated best among 11 other competitors 2009 Forms Concept International Business Consulting Pvt Ltd. (CIBC), for exclusively providing India Entry Strategy consulting to clients in Western Europe and American markets 2011 Acquires 51% stake in KoyelaThermal Power Pvt. Ltd. to develop & operate 2X660 MW thermal power generation plants Concept Management Consulting Limited

  14. Capability Drivers Concept’s integrated knowledge driven approach with complete execution support for sustainable value creation is based on following key capability drivers Concept Management Consulting Limited

  15. Capability Drivers With its diverse & long experience, Concept's team is well positioned to manage & execute various phases of an engagement and complete life-cycle of an investment Concept Management Consulting Limited

  16. Capability Drivers Conceptteam has exposure in various industries OTC & Ethical Devices R&D Edible Oil, Confectioneries, Skin Care and Cosmetics Exhibitions, Rental Services Auto Ancillaries, Power, Industrial Tools, Material Handling Electrical, Electronics, Clean technology, Lifts & Elevators White Goods, Baby products, Merchandise, Sports Construction, Carpet, Tiles, Bathroom and Kitchen Lighting Flavors, QS Restaurant , Ready to eat & cook food, Dairy Two Wheelers, Off roaders , 4 wheeler/HCV/LCV/ Cranes Concept Management Consulting Limited

  17. SICOM Investments & Finance Limited Illustrative Client List Concept Management Consulting Limited

  18. Capability Drivers Concept’s strategic investments in following sectors provide strong execution capabilities and support platform in these sectors to various ConceptGroup companies Concept Management Consulting Limited

  19. Capability Drivers Concept has wide network among decision makers and investors Concept Management Consulting Limited

  20. Concept - Corporate Structure Concept Management Consulting Limited

  21. Concept – Corporate Structure Concept group consists of following companies

  22. Consulting Companies – Overview Apart from services offered by Concept, specialized consulting services are offered through following subsidiaries Concept International Business Consulting Ltd. • Focuses on assisting foreign companies in entering India as manufacturer or supplier of products and services • Established as a joint initiative with 4 key professionals supported by a team, having cumulative work experience of more than 60 years in India Entry services • In a span of 12 months, mandated by 20 companies from Europe & North America and delivering successfully Concept Entrepreneurial Consulting Pvt. Ltd. • Focuses on providing network hand-holding with Government entities • Established as a JV with highly experienced and well connected individuals • Steering some high-end multi billon dollar projects with path-breaking concepts Concept Management Consulting Limited

  23. Consulting Companies – India Entry Services Concept hived off India Entry Services into a separate company CIBC from Dec 2009 Concept Management Consulting Limited

  24. Consulting Companies – India Entry Services Continuous value add across the Chain Client planning to enter India Merger & Acquisitions Greenfield Operations Target Identification Concept Management Consulting Limited

  25. Sector Specific Operations In addition to specialized consulting, Concepthas strategic investments in following sectors in partnership with professionals having long experience in their respective industries Concept Management Consulting Limited

  26. Sector Specific Operations Concept Management Consulting Limited

  27. Sector Specific Operations Background • Concept has partnered with Powercon Projects & Associates Limited and formed Concept Powercon Projects Limited (CPPL) to exploit opportunities in the Indian power sector • CPPL provides specialized expertise and execution capabilities in commissioning Transmission Lines & Sub-stations from 132 KV to 400 KV Management • CPPL is led by Mr.TathagatMohanty who brings over 14 years of experience as a professional and an entrepreneur in the power industry. He worked as Chief Project Officer (East) with Jyoti Structures Ltd heading prestigious World Bank Projects • CPPL has an advisory council of dedicated professionals who have served at key positions in companies and utilities like ABB, AES, Bhusan Steel, Nava Bharat Group, Power Grid Corporation and Orissa Power Transmission Corporation Ltd Order Book • CPPL (through PPAL) currently has projects in hand with contract value of Rs. 88 Crores Strategic Value Add by Concept • CPPL is in advanced discussions for partnership with a leading Malaysian company with expertise in power and civil infrastructure. The ~$400 Mn Malaysian company is one of the largest developers of transmission lines in Malaysia and has the Employee Provident Fund of Malaysia (asset base of $100 Billion) as its single largest shareholder (~41%) • The Malaysian company has expressed its definite interest in joining with CPPL and has already bid in consortium with CPPL for a 220 km transmission line project in India • CPPL in discussions with the Malaysian company has set a target of reaching Rs. 500 Crores order book by 2013 Concept Management Consulting Limited

  28. Sector Specific Operations Concept Management Consulting Limited

  29. Sector Specific Operations Concept Management Consulting Limited

  30. Sector Specific Operations • Cherry pick investment on highly informed basis • More than 200 years of cumulative experience in entrepreneurial & strategic consulting • Availability of focused services from subsidiaries & strategic business verticals • Effective network among decision makers in investor and entrepreneur community As logical extension of its services Concept is launching its own PE Fund CIBC Entrepreneurial & Business Consulting Referrals & Network Shared CFO Concept Management Consulting Limited

  31. Risk Partnership with Clients Concept Management Consulting Limited

  32. Preferred Relationship Model – RISK PARTNERING • Our experience in strategic consulting for foreign clients has been that at the beginning it is often difficult to define actual role that Concept is required to play and document its value to business • On the other hand, clients prefer to minimize consulting and advisory costs while the Indian business initiative is in exploratory phase requiring equity funded spending • With a view to demonstrate our ‘Conviction’ and to ‘Harmonize Interests’ for a smooth long-term relationship, Concept often takes sweat equity in the Indian ventures • Sweat Equity model has found wide acceptance in achieving harmony of objectives & overcoming ‘Initial Stranger Resistance’ due to multiplicity of factors in cross border entrepreneurial consulting • Concept has a few well-sized ongoing relationships based on this model • Concept is a partner with Asia’s Largest Toll Concessionaire Company in its Built Operate and Transfer (BOT) highway concession in India. Concept has been responsible for bringing this company to India and for assisting them in securing their first BOT project in India, a 22.5 kilometers road on the periphery of Mumbai city, the financial capital of India. The Company is Asia’s largest and world’s 6th largest toll company having revenues in excess of USD 800 Mn • This relationship model is leading to setting up of the Private Equity Fund as the number of invested companies & size of investments is growing Concept Management Consulting Limited

  33. Leadership & Team Concept Management Consulting Limited

  34. Leadership • Concept is founded and led by anoop gupta who brings over 30 years of diverse International experience • anoop is a Chartered Accountant and Cost Accountant with additional qualifications in Law and Company Secretarial • anoop brings hands-on and directional experience in Business Development, Corporate Finance, Strategy, Banking, Fund Management, Investment Product Engineering, Auditing and broad spectrum Business Consulting • Before starting Concept in 1997, anoop has worked: • 7 years at Arthur Andersen & Co. and KPMG as a Consultant, • 2 years at BanqueIndoSuez (now Credit Agricole) as a Banker, • 3 years at Hewlett Packard as Corp Financier for Kingdom of Saudi Arabia, • 2.5 years as advisor to President and a sitting board member with Al Faisalia Group (USD 400 Mn diversified business) in the Kingdom of Saudi Arabia. Concept is well positioned to take up end to end responsibility for YOUR assignments Concept Management Consulting Limited

  35. Leadership – Concept Concept Management Consulting Limited

  36. Leadership – Concept Concept Management Consulting Limited

  37. Leadership – CIBC Concept Management Consulting Limited

  38. Leadership – CECL Concept Management Consulting Limited

  39. Team – Concept Concept Management Consulting Limited

  40. Team – Concept Concept Management Consulting Limited

  41. Thank You! Concept Management Consulting Limited

  42. Appendix • Case Studies Concept Management Consulting Limited

  43. Case Studies CAPITAL RAISING Concept assists in fund raising, financial advisory and capital restructuring • Asia’s largest toll concessionaire company • Concept raised USD 35 Mn of debt for the client from local banks • Conceptsuccessfully restructured debt due to 18 months delay in project execution • Expertise in deal structuring, turnaround strategies and related advisory services • A leading Integrated Sugar Manufacturing and Civil Constructions Company • This Aurangabad-based company has been operating across Ethanol, Sugar, Construction and Distillery for the last 8 years • Its turnover has grown from USD 0.2 Mn in 2001 to USD 20 Mn in 2009 by implementing Concept’s advise of consolidating the group’s interests • Currently, this diversified business group is enjoying banking limits of more than USD 15 Mn through a 3 bank consortium formed with the assistance of Concept • Concepthas always supported this company’s expansion and diversification plans by arranging need based funding on a timely basis to support its business operations Concept Management Consulting Limited

  44. Case Studies PROJECT IDENTIFICATION Conceptidentifies projects which best fit into our clients’ portfolio • Asia’s largest toll concessionaire company • This company is Asia’s largest and the world’s sixth largest toll concession company operating 968 kilometers of toll concessions • It is partially held by the Government of Malaysia and is listed on Kuala Lumpur Stock Exchange with annual revenues of US$ 450 Mn and cash profit of US$ 16 Mn • Conceptassisted the company in securing their first BOT Highway Toll project in India - a 22.5 kilometer road on the periphery of Mumbai city • Conceptis an equity partner in this project PARTNER IDENTIFICATION Conceptidentifies strategic and financial Indian and overseas partners for our clients in India and abroad • India’s largest E&C company • India’s largest E&C company having US$ 17 bn market cap approached Concept for sourcing strategic and financial partner for developing a Transit Oriented Property • Concepthas identified partners who have synergies and have potential to help the company to execute the project Concept Management Consulting Limited

  45. Case Studies Working Methods and Management Styles are different from that in other countries Cross border partnerships are susceptible to cultural & expectation gap Concept plays a vital role of coordination and cultural moderation to bridge this gap RELATIONSHIP MODERATION • Conceptpartnered with a leading Korean E&C Company, an American alliance of design and construction-related businesses, and a leading Indian Realty company for a 2.5 MnSq Ft Real Estate development project on PPP in New Delhi, India • Conceptidentified partners who share synergies and have the potential to help the company in project execution • Conceptcoordinated with consortium members for the bid • The consortium was one of the eleven pre-qualified bidders in a highly complex and competitive bid LEGAL STRUCTURING Conceptidentifies the best possible partnership structure abiding by the taxation and legal framework • Asia’s largest toll concessionaire company • Concept assisted the company in creating an entity in Mauritius to benefit from the taxation breaks for firms registered in Mauritius • This Mauritian entity was an SPV that injected equity in the project through the Foreign Direct Investment route • The profits to this entity are tax free. While this structuring benefited from the tax laws, extreme care was taken to work within the taxation and legal framework of the country Concept Management Consulting Limited

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