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Trends and Challenges in Health and Wellness Tourism. Puczkó László, PhD CMC. Feeling well. Health & Wellness. ‘ H ealth is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity’ ( WHO, 1948)
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Trends and Challenges in Health and Wellness Tourism Puczkó László, PhD CMC
Health & Wellness ‘Healthis a state of complete physical, mental and social well-beingand not merely the absence of disease or infirmity’ (WHO, 1948) ‘The extent to which an individual or a group is able to realize aspirations and satisfy needs, and to change or cope with the environment. Health is a resource for everyday life, not the objective of living; it is a positive concept, emphasizing social and personal resources as well as physical capabilities’ (WHO, 1984) ‘A special state of health comprising an overall sense ofwell-beingwhich sees ‘Man’ as consisting of body, spirit and mind and being dependent on his environment’ (Dunn, 1959) „A way of life oriented toward optimal health and well-being in which the body, mind, and spirit are integrated by the individual to live more fully within the human and natural community”(Myers, Sweeney &Witmer, 2000)
Well-what?? • English-speaking world not altogether familiar with the term ‘wellness’ • ‘Wellness’ often synonymous with ‘medical’ in CEE • No word for wellness in some languages • Hebrew = ‘health’ • Finnish = ‘wellbeing’ • Slovenian = ‘well-feeling’ • German = ‘Wohlfühl’ or ‘Wohlsein-Oase’
Wellness Tourism Medical Tourism
Wellness Tourism Medical Tourism
Challenges • Experiences • Trust & Safety
Challenge • Experiences • Trust & Safety • Milieu • Finances
Li'tya Spa Dreaming, St Kilda • “We've Spent 40,000 Years Creating the Day Spa of your Dreams.”
And More... • Miraval, Life in Balance (Arizona, USA) • Desert Journey: balancing a feathar on palm while walking • The Oberoi Rajvilas (Jaipur, India) • Rice and Milk Peeling & Turmeric Scrub • The Spa at Mandarin Oriental (Tokyo, Japan) • Treatment according to the given day, hour and personality with applicable colours and smells
What Already Exist... Yoga Ecospa For Singels Ladies ONly Sport & fitness Nudist spa Gardening Adult-friendly Pet-friendly Child-friendly Mother-Baby & Mother-Daugther Cruise Men Only Gay & Lesbian
New Directions Shift back to indigenous & natural products & treatments Need for greening or spas & eco-friendliness More holistic tourism Growth of global wellness hotels More wellness areas at music festivals Increase in gastro-travel More fusion treatments (e.g. Aquaveda, Yogalates) Flexible delivery of treatments (e.g. own home, workplace, online, even in bars!)
What Will Come? • Wellpitals • SpaLiving • Eco-Fit Resort • Dreamscapes • MySpa • Hol-Life Retreat • Well-Working • Budget-Spa