Al Badia Cement – IUST Presentation 28 th ,March, 2012

1. Al Badia Cement – IUST Presentation 28th ,March, 2012 www.albadiacement.com

2. ABOUT AL BADIA CEMENT • Al Badia Cement • One of the largest industrial projects in Syria • Authorized and Paid capital of 9,76 billion Syrian pounds • Annual licensed production capacity of 3.2 million tons • Cement plant • Located in Abo-El-Shamat area • 80 km north east Damascus – Palmyra road • First line is producing 1.6 million tons of quality Portland cement by.

3. Products 1 2 3 4 • Quality Portland Cement • Our Product AL JAMAL cement • OPC CEM I 32.5 • OPC CEM I 42.5 • How cement is produced: • Animated tour of the cement production process (Available on our website) • A photo gallery with images of modern constructions utilizing cement

4. Contacts You can check our general contact page on our website. Visitors will be able to contact each department for their concerns. Apply on line and upload your CV. The ability to download road and location maps to the company’s Head Quarters and Al Badia Cement Plant as well.

5. Thank you!

6. Click to add text Welcome all !

7. Introduction It is a great pleasure to be invited by IUST’s Career Centre to make this presentation which is in fact a lively example of its topic. Despite the fact that presentation skills are for many considered as an innate skill, it could be structured, planned and made effective for the most fearing of public speaking amongst us. Natural presenters are often tempted to be over-confident thus leading to little preparation, subjective handling of the topic and greater dependence on the personality of the presenter rather than the actual benefit for the audience. If a presentation task is assigned to you either mandatorily or voluntarily, make sure you invest enough time to prepare a structured presentation to ensure the best of results. Make sure you never use such a jammed slide and ask the audience to read it as you will lose contact with the audience. A very small percentage will be interested enough to read it but the remainder will be disinterested by such a dull slide. Remember it is a presentation, not a text book reading assignment. Your presence has to add value to what the audience can obtain on their own! Good luck!

8. Presentations Skills IUST Students March 28th, 2012 Presenter: RoubaKhouri MBA HRM Liverpool UK 2005 HR Manager Al Badia Cement

9. Session Agenda What went wrong? Importance of Presentation Skills Session Objectives The Pillars of a Presentation Developing Content Mastering the Tools Establishing Charisma Presentation Skills in a nutshell To Kill A Presentation – The Steve Jobs Way References Questions & Answers

10. What went wrong? Late Unaware of the audience Tools are not functioning Stressed Illegible Slide Jammed Slide Talking very fast Telephone ringing Fillers

11. Your Expectations

12. Importance of Presentation Skills University Assignments Employment Selection Task Job Requirement (From Sales to Finance….) Communication could be an event’s worst enemy or best ally Organized way of thinking in every day’s life

13. Session Objectives Breaking down a presentation into its three main pillars (success factors) Getting acquainted with the components of these pillars Gaining the required confidence to speak publicly by knowing how to prepare a structured presentation

14. Pillars of the Presentation

15. Developing Content

16. Generic Tips Content Ensure to be familiar with the topic you are presenting Ensure you have researched it in depth Ensure you are posted with the latest updates about the topic It is preferable if you have personal interest in the topic you are presenting

17. Developing the Introduction Content Introduce the Presentation’s Agenda (the main points are ideally 2-4) State the expected duration of the Presentation Highlight the importance of the Presentation’s topic State the Presentation’s Objectives

18. Developing the Body Content • Develop two to four main points. Streamline your topic and summarize its principal parts. • Arrange the points logically: • chronologically, • from most important to least important, • by comparison and contrast • by some other strategy. Consistency and logic are key to effective assimilation by your recipients

19. Transitions within the Body Content To keep your audience attached: • Prepare transitions. • Use “bridge” statements between major parts (I’ve just discussed three reasons for X; now I want to move to Y). • Use verbal signposts (however, for example, etc.). • Question their understanding of the material so far covered

20. Developing the Conclusion Content • Provide a final focus: • Review your main points. • Review the Presentation’s Objectives • Provide Final Recommendations • Ensure you clearly state your references • Plan a graceful exit.

21. Mastering the Tools

22. Generic Tips Tools Ensure to be familiar with the Tools you are using. Ensure the set up is ready and tested Don’t over complicate the tools Ensure the tools are suitable to the content & audience

23. The Presentation Medium Tools Types of Media : • Powerpoint Presentation • Flip Chart (Brainstorming) • White Board (solving, explanation) • Overhead & transparencies • Handouts Medium Selection – Media Mix • Size of audience • Degree of formality desired. • Cost, ease of preparation, and potential effectiveness.

24. Marrying Content with Tools Tools • Highlight the main ideas only: • Avoid Jammed Slides • Focus on major concepts only. • Present Graphs, Charts & Images to explain your ideas • Avoid overkill. Showing too many graphics reduces effectiveness. • Keep all visuals simple. “Simplicity is the ultimate Sophistication” Steve Jobs

25. Marrying Content with Tools Tools • Ensure visibility: • Use large type for transparencies and slides. • Position the screen high enough to be seen. • Be sure all audience members can see. • Don’t favour design on clarity (avoid dark slides)

26. Marrying Content with Tools Tools • Ensure reliability: • Proof read, ensure the spelling is correct. • Do not use informal language • Don’t introduce acronyms with explaining them at their first occurrence ABC, DND… • Avoid any chat shortcuts not 2 offend z audience • Avoid toomanycolours • Avoid too many fonts and UNJUSTIFIED CAPITAL & BOLD CHARACTERS.

27. Marrying Content with Tools Tools • Practice using your visual aids. • Rehearse your talk, perfecting the handling of your visual aids. • DO NOT READ the slides, use them to help you remember what you want to say. • Practice talking to the audience and not to the visual.

28. The Audience Tools Don’t let it become your enemy – make use of it: Establish the session’s rules Interact with the audience Question it and ask for its contribution Don’t underestimate it!

29. Establishing Charisma

30. Commanding Charisma Charisma Charisma

31. Communication What is Communication? Charisma It occurs when the ideas from your mind are transferred to another’s and arrive intact, complete, and coherent. Communication is the transmission of an idea or feeling so that the sender and receiver share the same understanding.

32. Communication What are the most common channels of Communication? Charisma Visual Images Spoken Word Written Word Body Language

33. Communication Communication Channels in a Presentation Charisma Verbal Communication Visual Communication Body Language

34. Communication Components of Verbal Communication Charisma Clarity Intonation Pace Listening

35. Communication Clarity Charisma • You need to pronounce each syllable of each word properly to sound educated and be heard. • Avoid FILLERS,they bore, annoy and detach your audience: • “Uh…”, “Umm…”, “You Know…”, “Anyway…”, “Like…”, “Kind-ah…” • Speak in a pure and precise way • Explain Jargon and Acronyms

36. Communication Intonation Charisma • You need to use variations in your voice pitch to keep the audience appealed • Take pauses, especially before important statements and new ideas. • Use a higher pitch when starting a new idea or focusing on an important point

37. Communication Pace Charisma • Speaking too quickly is one of the most common speech problems when we’re excited or stressed. • Speak slowly and rephrase your sentences to allows your listener to understand.

38. Communication Listening Charisma • To listen actively, you need to change from one dimensional communication to being receptive of your audience’s body language • Try to read between the line, your audience’s interests and expectations

39. Communication Visual Communication Charisma Tools

40. Communication Improving Body Language Charisma Maintain eye contact (the third eye….) Move around reasonably – not to distract the audience nor to sink in your place Gesticulate, Don’t take an offensive posture Take care of your appearance – dress properly Smile genuinely Keep appropriate distance Touch only when appropriate

41. Symptoms of Stage Fright Charisma • Stomach butterflies • Pounding heart • Shortage of breath • Sweaty palms • Dry throat • Unsteady voice • Trembling hands • Stuttering Stage Fright

42. Overcoming Stage Fright Charisma Stage Fright • Select a familiar, relevant topic. • Prepare 150 %. • Practice in front of family and friends – especially people who know little about your topicto get feed back on its added value • Shift the focus from yourself to your visuals. • Give yourself permission to make an occasional mistake. • Ignore stumbles; keep going. Don’t apologize. • Make the listeners your partners. Get them involved.

43. Tips to Charisma Charisma Nail the intro and the close. • Introduction – Drama whenever possible • Get the audience involved. • Capture attention by opening with a promise, story, startling fact, question, quotation, relevant problem, or self-effacing story. • Establish your credibility by identifying your position, expertise, knowledge, or qualifications. • Make sure you have a strong close that reiterates your main talking points.

44. Tips to Charisma Charisma Although Charisma is mainly innate, it could be developed through Preparation Practice Practice & Preparation!

45. Recap

46. Presentation Skills in a Nutshell Know your subject – research it – establish credibility Determine the type of presentation: annual meeting, awareness session, training… Know your audience Have a clear agenda Define objectives (what’s in it for me?) Visit the premises Use Presentation Tools - Ensure the set up is ready Be on time - Don’t allow interruptions Interact with the audience – establish eye-contact

47. Presentation Skills in a Nutshell Revisit agenda in the course of presentation Be Straight to the point Control your Pace of Speech Don’t read – present Explain Jargon & acronyms Dress for the Event Use positive body language – move around Don’t waste time arguing – take it outside the presentation time Keep audience attracted (duration – visual ) Move around

48. To Kill the Presentation Act 1: Create the Story Act 2: Deliver the Experience Act 3: Refine and Rehearse

49. To Kill the Presentation The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file. – Cliff Atkinson, Beyond Bullet Points

50. To Kill the Presentation If information is presented orally, people remember about 10% of the content 72 hours later. That figure goes up to 65% if you add a picture Apple 10% 65%