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LEADERSHIP AND PERSUASIVENESS

LEADERSHIP AND PERSUASIVENESS. Analyzing Rhetoric during GE2011. 3 Broad Rhetorical Styles. Ethos is appeal based on the character and credibility of the speaker (E.g. vote for me because I’m from Ox-bridge)

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LEADERSHIP AND PERSUASIVENESS

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  1. LEADERSHIP AND PERSUASIVENESS Analyzing Rhetoric during GE2011

  2. 3 Broad Rhetorical Styles • Ethos is appeal based on the character and credibility of the speaker (E.g. vote for me because I’m from Ox-bridge) • Logosis appeal based on logic or reason (E.g. vote for me because my policies are sound) • Pathos is appeal based on emotion (E.g. vote for me because you want the best for your family)

  3. INSTRUCTIONS • Task A (slides 5-7) • Scour the net for an example of EACH rhetorical style (ethos, logos and pathos) by any party/speaker and edit slides 5 to 7 • The rhetorical style can be either persuasive (i.e. vote for me) or dissuasive (i.e. don’t vote for the enemy) • Task B (slide 8) • Which rhetorical style is most ‘persuasive’ to your group? Why? • What style is most important for a leader? Why? • Task C: Send PowerPoint to derekfcw@hotmail.com or pass it to me by thumb-drive. Get ready to present.

  4. Helpful Links • http://www.ge.sg • http://theonlinecitizen.com/ • http://www.temasekreview.net/category/ge/ • http://www.sgpolitics.net/ • http://www.razor.tv/site/servlet/segment/main • http://www.youtube.com/user/154media • Google the party websites (PAP, WP, NSP, SDP, SPP, SDA, RP) or videos on YouTube • If watching videos, USE HEADPHONES

  5. TASK A: Example of ETHOS • Describe example or paste direct comment • Explain how it appeals to person

  6. TASK A: Example of LOGOS • Describe example or paste direct comment • Explain how it appeals to logic

  7. TASK A: Example of PATHOS • Describe example or paste direct comment • Explain how it appeals to emotion

  8. TASK B: EVALUATION • Which rhetorical style is most ‘persuasive’ to your group? Why? • What style is most important for a leader? Why? • Which style is most apt for GP essay writing? Why?

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