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Radio Formats / Operations

Radio Formats / Operations. RTV 453. How to program locally. Local, live DJ Live Assist Some local, some syndicated Automation / voice tracking 24/7 network (ABC Radio / Cumulus) PD, MD, GM, GSM, NSM, LSM. Radio Music Formats.

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Radio Formats / Operations

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  1. Radio Formats / Operations RTV 453

  2. How to program locally • Local, live DJ • Live Assist • Some local, some syndicated • Automation / voice tracking • 24/7 network (ABC Radio / Cumulus) • PD, MD, GM, GSM, NSM, LSM

  3. Radio Music Formats • music radio format basics--legal ID, elements (liner / sweeper / stager / jingle), music sweep, front selling and backselling, segué • rotation (horizontal and vertical) • DJ breaks, stop sets, order of spots in stop set, number of spots per set • inventory by hour ('units'),

  4. Selling radio • radio script formats and approaches • TA: radio formats, radio dayparts, radio 'prime time' (7a-7p vs. daypart ranks) • Stop sets / spots sets (TV: pods) • spec spots, Nielsen Audio (Arbitron) ratings and markets, :30s vs. :60s • selling packages vs. flights, ROS/BTA/specified rates • calculating gross revenue per hour, daypart, day and week, sellout rate, selling CPM/CPP vs. 'good will', make goods

  5. Sales / Programming Terms • ADI (Arbitron) DMA (Nielsen) • Metro • TSL • CUME • AQH • ‘the book’ • ‘sweeps’ (TV), ratings periods

  6. DST (Differential Survey Treatment)B- Black ethnic controlsH - Hispanic ethnic controlsBH- Black and Hispanic ethnic controls

  7. Local vs. national • Local direct • Local agencies • Rep Firm (Katz) • Local station sales vs. syndicated shows (how does a national product get onto your local station?)

  8. Later, creative writing Target audience Copy platform Knowledge of client and competition Use of production tools for an effective message

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