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Radio Stations and Formats

Radio Stations and Formats. 1990-2011. Radio Stations Continue to Grow. 1990: 10,621 2000: 13,307 2009: 14,661 AM and FM stations only, not including Internet streaming or HD radio broadcasts Overall total in 2009: 24,757 Source: Arbitron’s Radio Today. Radio Ad Revenues Expected to Grow.

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Radio Stations and Formats

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  1. Radio Stations and Formats 1990-2011

  2. Radio Stations Continue to Grow • 1990: 10,621 • 2000: 13,307 • 2009: 14,661 • AM and FM stations only, not including Internet streaming or HD radio broadcasts • Overall total in 2009: 24,757 • Source: Arbitron’s Radio Today

  3. Radio Ad Revenues Expected to Grow

  4. Listening Is Not Declining • Radio reaches 93% of all people over 12 years of age • Ratings of radio stations have not dropped from competition with digital providers • Car listening still dominated by radio • 60% of adults listen to radio in the car • 15% listen to CDs • 11% portable digital players • 10% satellite radio • 4% other • Auto makers adding apps for digital entertainment may change this in the future. Source: “Car audio could tune out AM/FM, “ Chris Woodyard, USA Today, 3/26/2013; Arbitron.

  5. Changing Formats Source: Radio Today

  6. Changing Formats • Increasing • News/Talk • Latin • Urban Contemporary • Declining • Country • Rock • Adult Contemporary • Implies a decline in music formats of about 2% since 2000

  7. But Digital Poses a Threat

  8. Radio vs. Alternatives

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