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Cause-Related Marketing

Cause-Related Marketing. Sean O’Neill Principal Symmetrix Public Relations & Communications Strategies. What We Plan to Cover. Align business and community values Define the right alliance Design the right program Maximize resources Replicate success. Align Business and Community Values.

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Cause-Related Marketing

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  1. Cause-Related Marketing Sean O’Neill Principal Symmetrix Public Relations & Communications Strategies

  2. What We Plan to Cover • Align business and community values • Define the right alliance • Design the right program • Maximize resources • Replicate success

  3. Align Business and Community Values • Start at home • Involve employees • Analyze stakeholders • Give back to the community

  4. Align Business and Community Values • Fairfax County • Diverse Population • Well-educated • Geography

  5. Define the Right Alliance • Qualify local bona fide worthy causes • Get involved • Understand their issues • Look for opportunities

  6. Design the Right Program • Start small • Manage expectations • Identify partners • Share the credit • Build-in evaluation

  7. Maximize Resources • Develop a plan • Identify free resources • Use local celebrities, elected officials  • Define benefits for co-sponsorships & Media Sponsorships • Motivate Volunteers

  8. Maximize Resources • Event Management • Package and publicize cooperative efforts • Measure results • Learn from experience

  9. Replicate Success • Micro Level • Re-prints • Plaques • Event specialty items • Macro level • Annual event • Proclamations • Maintain ongoing media contacts

  10. The Bottom Line "Doing well by doing good" is good business.

  11. Questions? Sean O’Neill Symmetrix Public Relations & Communications Strategies 800.515.0024 301.869.3790 soneill@symmetrix.biz www.Symmetrix.biz

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