How CRM is related to Marketing

1. How CRM is related to Marketing?

2. CRM has a big part in enhancing the way traditional marketing has been processed and executed. It provides more secure communications, cut business cost and better management of organizational investments. Following are the different aspects of CRM based marketing: Web Marketing- With the ease of internet accessibility people prefer to spend their time on online shopping. This can help both the suppliers and customers to deal with each other in a real time environment irrespective of the locations. Email Marketing- This marketing approach is more inexpensive and efficacious in comparison to phone or mail oriented strategies of marketing. Its direct marketing to fulfill the needs of customer and get their accurate response.

3. Analyzing customers buying behavior online- CRM can help a business to learn about the buying behavior of customers online. Customers purchasing habits can help businesses to make good deals with them in future. Forecasting future marketing strategies- It is a fact that the customers emotional behavior is changing with time. CRM can prepare a statistics and better forecasting of consumer behavior. There are among the best analysis to be done by businesses using the CRM to increase their sales and profits. Building business impact models- CRM software can help businesses to check their performance of marketing regularly. The techniques and strategies used by any organization should not deteriorate with time.

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