1 / 9

veer/ideas/our-fonts-our-friends/?vid3&cid=em_1011_amr_1_font_all

View This Video. http://www.veer.com/ideas/our-fonts-our-friends/?vid3&cid=em_1011_amr_1_font_all. Today ’ s Design Element:. T e x t & F o n t. What good is sending a message if nobody can read it!. How many different types of F O N T S do you see in this ad?.

isolde
Download Presentation

veer/ideas/our-fonts-our-friends/?vid3&cid=em_1011_amr_1_font_all

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. View This Video http://www.veer.com/ideas/our-fonts-our-friends/?vid3&cid=em_1011_amr_1_font_all

  2. Today’s Design Element: • Text& Font What good is sending a message if nobody can read it!

  3. How many different types of FONTS do you see in this ad?

  4. Remember the 3 “L’s” when working with FONTS! • Legibility – Can you read it? • Layout – Confusing, boggling eye paths. • Length – Short & Sweet…

  5. Lots of words, crowded letters. • How many different FONTScan you see?

  6. If you want people to read your ad, make the FONTSreadable. • Legibility – FONTStoo small? • Layout – Confusing Paragraphs? • Length - In general, shorter is sweeter, but if it doesn’t tell the whole story…

  7. Oh My Gawd! • Legibility -Different sized FONTSmake it impossible to read! • Layout – Your eye gets lost while looking at it! • Length – Nobody has the discipline or patience to read all of this…

  8. This was a form of advertising… Vote King Tut for a Better Future! These were FONTS used on advertising…

  9. This one’s got it ALL!

More Related