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Media Match Primer

Media Match Primer. EVOLVE COMMUNICATIONS Daniel Waldman • 443.326.3444 • daniel@simplyevolve.com • www.simplyevolve.com. How Media Match Works. Three minute speed date with the media. . Four Steps. Research 2. Identify three key messages 3. Have a handout 4. Practice.

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Media Match Primer

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  1. Media Match Primer EVOLVE COMMUNICATIONS Daniel Waldman • 443.326.3444 • daniel@simplyevolve.com • www.simplyevolve.com

  2. How Media Match Works Three minute speed date with the media.

  3. Four Steps Research2. Identify three key messages3. Have a handout4. Practice

  4. What Media Cares About? • Basics • An interesting and accurate story • 5 W’s • Usable quotes • 5 W’s • Who • What • When • Where • WHY • What Else? • Headline/Deadline • Conflict/Sound Bite • So What? Factor

  5. 1. Research http://www.dayoffosterly.com/people/walt-mossberg/

  6. 2. Identify three key messages

  7. Example • Most Important: GiveCorps. Pro is a platform that lets mission-driven organizations empower their audiences with online tools that let anyone be a philanthropist. • Important Details: Millennials are poised to inherit approximately $42 billion over the next ten years and TODAY’S organizations need channels and tools to harness this generation’s passions. • Background: GiveCorps.Pro was founded by the former Managing Director of investment bank Deutsche Banc Alex. Brown.

  8. 3. Have Handouts • List story ideas • Keep them short (2-4 sentences tops!) • Provide backgrounders as needed (company, industry, etc.) • Put it into a folder (or at least staple pages) • Make it look professional

  9. Practice • Use a mirror • Use a friend • Use an egg timer YOU ONLY HAVE THREE MINUTES!

  10. Thank you! Questions? Daniel Waldman President, Evolve Communications 443-326-3444 Daniel@simplyevolve.com @danieldubya

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