SOUTH AFRICA 2010

1. SOUTH AFRICA 2010

2. Contents • Global Football Economy • The Event • Planning • Cities & Infrastructure • Legislative timetable

3. SOUTH AFRICA: AN AFRICAN WORLD CUP A LAND OF INFINITE POSSIBILITIES • Where else can you • feel nature’s beauty • experience first-world technology • face a fiery passion for sport, and • live the world’s only political miracle

4. GLOBAL FOOTBALL ECONOMY - U$D 360 Billion MANCHESTER UNITED SUCCESS -$317m in sales: 40% to global market -Expand global fan base through exhibition matches DIFFICULT INDUSTRY -Real Madrid : $42m for Beckham – ended only 4th in League after spending $86m for Zidane -2003 – Abrahamovitch paid $230m for Chelsea & players

5. GLOBAL FOOTBALL DOMINANCE - TV % Country

6. THE 3 HISTORICAL PERIODS OF THE WORLD CUP

7. Contents • Global Football Economy • The Event • Planning • Cities & Infrastructure • Legislative timetable

8. THE EVENT • 64 Matches • 32 Teams • 28 – 43 Days • 13 Stadia • 2.78 million tkts to be sold • 40 Billion TV Audience • 200 Viewing Hours

9. WORLD CUP TICKET SALES

10. THE EVENT: FOOTBALL FANS SPEND • Licensed merchandise • Transport • Meals • Accommodation • Entertainment • TOTAL SPECTATOR SPEND • R9.8 BILLION

11. Contents • Global Football Economy • The Event • Planning • Cities & Infrastructure • Legislative timetable

12. S O C I A L A S S O C I A T I O N M E G A E V E N T S T E A M S To deliver a World Class 2010 FIFA World CupTM four key pillars need to be built. Social Legacy is a high priority on the Government’s agenda Pres. Mbeki’s State of the Nation Address Objectives Three Platforms Four Key Pillars • Encourage growth and development of First Economy – formal economy (e.g. raise the rate of investment, reduce the cost of doing business in SA, speed up skills development) First Economy • Address challenges of Second Economy – informal economy (e.g. launch Expanded Public Works Programme, improve financing related to the Urban Renewal and Rural Development Programmes, improve micro-crediting, increase support of agricultural activities) Second Economy • Build a Social Security Net to meet the objective of poverty alleviation (e.g. new agency to improve social grant systems, increase number of children eligible for child support, and implement school nutrition programmes) Social Security Net A stable image with good governance and financial integrity with strong corporate and government relationships World class Mega Event competencies and delivery World class competitive teams in all age groups Social upliftment across key communities Core response to the struggle against poverty and underdevelopment Through improved football development SAFA will contribute to social upliftment (e.g. skills transfer, improved funding)

13. Expanded partnerships with government to promote growth and economic development Event is expected to generate 21 billion rand into the economy, with direct spending estimated at 12.7 billion rand Increase in Tourism Tournament expected to attract 400,000 visitors to the country during its 43 day duration Improvement of infrastructure for long-term growth Upgrading as well as the building of new stadiums in the country Transportation infrastructure The 2010 FIFA World CupTM offers a unique opportunity for South Africa to advance the three Platforms set out in President Mbeki’s State of Nation address Core response to the struggle against poverty and underdevelopment Potential Benefits to be derived from 2010 Pres. Mbeki’s Three Platforms First Economy • Creation of new jobs and improving sustainable livelihoods • More than 160,000 jobs are expected to be created from hosting the event • Accelerating BEE by procurement and sourcing policies • Economic benefits will lead to greater self-sufficiency of citizens – developing Small Business sector • Transfer of skills and training of key people • Ama 2010 and FIFA Secondments and Observers • Development of strong regional identity • Collaboration with First Nations Second Economy • Upgrading of safety and security by increasing number of police force • High-profile example of potential to generate economic growth, while respecting environmental sustainability • Promoting sports development and healthy lifestyles and providing education related to 2010 • Awareness of 2010 and implementation of school nutritional programmes • Critical Success Factors of healthy lifestyles for sportsmen – address HIV/AIDS • Geography of 2010 participating nations Social Security Net

14. A holistic and comprehensive approach is needed to successfully stage the event which will ensure long term Economic Impact Venues & Infrastructure • Venues • Accommodation • International media center • Hotels • Airports • Rail and bus stations • Conversion to municipal use • Venue services (waste, food etc) Marketing, Sponsorship & Media • Sponsor (ViK) Management • Marketing & advertising • Licensing • Rights Protection • Ticketing & Sales • International & Domestic • Merchandise & Accommodation Communications • Media operations and Production • Hospitality IT, Internet & Telecom Solution • Architecture & Integration • Event systems • Internet • Hardware and software • Testing & technical rehearsals • Event network (voice and data) • Network equipment & cabling • Telephones and fax machines • Wireless Transportation and Logistics Event Co-ordination • Transportation infrastructure • Public transportation • Transportation planning • Officials • General public • Transportation operations • Warehousing and logistics • Materials management • Sports management • Opening & Closing/other events • Visitor services • Accreditation • Volunteer training and coordination • Officials • Cultural program • Security • General staff/management services Economic Impact • Direct Benefits • Event specific (Broadcast rights, Tickets, Licensing) • Induced (Tourism, Local Business, Tax Revenues) • Indirect Benefits • Employment from construction, tourism, and event-related jobs