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Mastering Market Data. Presented to NPELRA April 15, 2002 Bruce G. Lawson, CCP Fox Lawson & Associates LLC (602) 840-1070. Determining Market Position. Considerations in obtaining data Alternative survey analysis methods Sources of data Conducting custom surveys Survey data analysis.
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Mastering Market Data Presented to NPELRA April 15, 2002 Bruce G. Lawson, CCP Fox Lawson & Associates LLC (602) 840-1070
Determining Market Position • Considerations in obtaining data • Alternative survey analysis methods • Sources of data • Conducting custom surveys • Survey data analysis
Reasons for Obtaining Data • Pricing jobs • Trend analysis • Pay practices • Special Purposes
Alternatives • Purchased surveys • Participate in sponsored surveys • Custom third party surveys • Conduct your own custom survey
Decision Factors • Cost • Time • Reliability • Confidentiality • Availability
Definition of the Labor Market • Local • Regional • National • Industry • Function • Size • Varies by level/job type
Conducting Surveys • Select benchmark jobs • Select organizations to be surveyed• Type• Size• Number • Gather information • Analyze data and build model structure(s) • Report results to participants
Selecting Benchmark Jobs • Jobs should be matchable (Police Officer, Fire Fighter) • Jobs should reflect large numbers of employees within the organization when possible • Jobs should reflect a cross section of occupational groups or job families • Jobs should cover all hierarchical levels within the the group of jobs under study • Job should be clearly defined
How Many Surveys • Purpose of the survey• Determine structural pay practice• Price specific jobs/functions • Organizational culture• Market competitiveness• Internal relationships • Type of jobs• Benchmark or non-benchmark • Reliability of data
Survey Participants • Organizations that compete with your organization for employees (recruit from and lose to) • Employers that reflect the general labor market(s) in which you compete for personnel
Survey Participant Guidelines • No less than 50% of the size of your organization • No more than 200% of the size of your organization • Organizations that serve similar populations (both in terms of size and community character) • Organizations that have similar economic bases
Survey Participation • Number of participants will depend on the number of labor markets and the number of jobs being surveyed • Who are your competitors • Consideration should be given to number of potential non-respondents • 10 or more actual participants, although all jobs may not have 10 data points
Analysis of Data • Statistical measures• Average• Place in market• Percentile • Updating or trending data • Your position versus the market• Job to job• Jobs by grade (Internal Equity) • Overall trend comparison
Analysis of Data • Regression Analysis• Line of best fit by job family or whole structure • Predicts market pay rate corresponding to job evaluation level• Produces two values which are utilized in equation to calculate predicted pay rate, given a job evaluation rating
Analysis of Data • Regression Analysis • By plugging-in any job evaluation rating into the equation, the predicted pay for that level can be determined • Pay rate = (job evaluation rating times the x-coefficient value) + constant value • This predicted pay rate then becomes the anchor-point for new salary structure (i.e., midpoint of structure)