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Sinan Kanatsiz July 11, 2007

Sinan Kanatsiz July 11, 2007 Sinan Kanatsiz Backdrop / Story Chairman KCOMM, Inc. & the Internet Marketing Association sinan@kanatsiz.com www.kanatsiz.com 949.443.9300 tel. Internet Marketing Association Founded in 2001 Incredible Success Up to 35,000 members globally

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Sinan Kanatsiz July 11, 2007

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  1. Sinan KanatsizJuly 11, 2007

  2. Sinan KanatsizBackdrop / StoryChairman KCOMM, Inc. & the Internet Marketing Associationsinan@kanatsiz.comwww.kanatsiz.com949.443.9300 tel.

  3. Internet Marketing Association • Founded in 2001 • Incredible Success • Up to 35,000 members • globally • Past events with • Google, IBM, HP, Microsoft • Oracle, University of • Phoenix and Yahoo • Board of Directors are Top • Influencers in the Internet • Purpose is Education • No Cost of Membership • Covering Real Time Topics • Developing Curriculum for • University Courses

  4. Current Board of Directors / AdvisorsPartial List • Cindy McCarferty, CMO, Google.com • Gerry Grant, CEO, Search-Optimization.com • Clarance So, VP, SalesForce.com • Vinny Smith, CEO, Quest Software • Wing Lam, CEO, Wahoos • Perry Viscounty, Partner, Latham Watkins • Pete Elliot, Director of Marketing, IBM (Premier Business Partner) • Sinan Kanatsiz, Chairman, IMA and KCOMM

  5. Past Event in 2002 inOrange County, California • Location: Absolute Exhibits • Over 400 Attendees • VP of Marketing, • Sun Microsystems • CEO of MTI • VP of Marketing, 8e6.com • CEO of Streaming21 • Sponsors include: • Universal, Chapman • University and Sales Force • - Incredible Success! • Photos posted at: • www.kanatsiz.com/ims

  6. Past Event in 2003 inOrange County, California • Location: • Concordia University • Over 700 Attendees • CEO of SalesForce.com • CEO of ExactTarget.com • VP of Marketing, IBM • CEO of Sun Microsystems • VP of Marketing, eBay • Sponsors include: • KNX1070, CBS, OC Register Click Here for Video Clip of Event: www.jeffcoleproductions.tv/imaclips.wmv

  7. Past Event in 2004 inSan Francisco, California • Over 800 Attendees • Founder of Google • CEO of SalesForce.com • VP of Marketing, IBM • CEO of Lasermonks.com • Sponsors include: • Google, IBM and Overture • - Incredible Success!

  8. Past Event in 2005 inOrange County, California • Location: • St. Regis Resort & Spa • Over 400 Attendees • CEO of St. Regis Resorts • CEO of Quest Software • CEO of Wahoos Fish Tacos • Partner, Latham Watkins • VP of Marketing, IBM • Sponsors include: • Google, IBM, St. Regis, • SalesForce.com • - Incredible Success!

  9. Nothing Beats E-mail… According to a Meta Group study, 80% of businesspeople say e-mail is more valuable to them than the telephone Source: Meta Group, 2007

  10. 62 Billion E-Mails Total 31 Billion Up to 50% Spam 31 Billion E-Mails Total 10 Billion 33% Spam Significant E-Mail Growth 31 Billion 21 Billion 2008 Projected 2003 Source: International Data Corporation (IDC)

  11. Open / View Stats… Source: DoubleClick

  12. Search Terms… Source: Shopping.com

  13. Effective Searching Online Source: Jupiter Media

  14. Top Purchasing Trends… Source: OPA

  15. Search Engine Market Share Source: Marketing Charts, 2007

  16. Google vs. Yahoo! Source: e-marketer.com, 2007

  17. Click Fraud Increase

  18. Internet Media Spending Source: Marketing Charts, 2007

  19. Top 10 Online Media Spenders Source: Marketing Charts, 2007

  20. Hispanic Demographic Decline on Web Source: Marketing Charts, 2007

  21. Top News Sites Source: Marketing Charts, 2007

  22. Political Internet Marketing Trends Source: itfacts.biz

  23. Most Visited Consumer Sites Source: InternetWeek, 2006

  24. The University of Phoenix / Lutheran High School OnlineCase Study

  25. Web Site • Incorporate new positioning and messaging • Improve graphic “look and feel” overall • Evaluate navigation scheme and site structure • Review and enhance content • Implement search engine optimization • Utilize tracking and analytics software • Integrate with public relations activities • Add events, student concierge, business community • Add contact form • Incorporate URL reference in all communications

  26. eMarketing • Tailor to specific audiences in both design and message • Develop viral, word of mouth campaigns • Produce regular outbound email marketing for student recruitment • Produce regular enewsletters tailored for each audience • Produce webinars for audiences including high school counselors and prospective students

  27. Event Strategy • Database Segmentation • Email Invitation • Lutheran Database • KCOMM Database • University of Phoenix Database • Wahoos Database • T-Mobile Database • Congressman Ed Royce’s Database

  28. Measurement • Benchmark studies • Emarketing statistics • Website analytics • Event participation • Application volume

  29. Event Strategy • Database Segmentation • Email Invitation • Lutheran Database • KCOMM Database • University of Phoenix Database • Wahoos Database • T-Mobile Database • Congressman Ed Royce’s Database • Over 700 Registrations

  30. Event Strategy

  31. Event Strategy

  32. Event Strategy

  33. Event Strategy

  34. Event Strategy

  35. Event Strategy

  36. Event Strategy

  37. Bottom Line ROI • Effective communications system via the Internet • Reduction of Printing and Postage by 65% • Empowered workforce • Increase in Search Engine Presence • Example for Online School Branches to Clone Model • Over 200 Pages of Information on Google • Metrics and Measurement All Captured Via Web • Increase in enrollment from 3000 to 10,000 in 1 Year

  38. KCOMM Internet Marketing SamplesGo Online:www.kanatsiz.comwww.youtube.com/kcommtvwww.google.comwww.kanatsiz.com/archive.htmlwww.imanetwork.orgwww.gen-next.orgwww.echelonoc.comwww.kcomminc.com

  39. What is the Future of Internet Marketing?

  40. Social Sites, Portals Source: e-Marketer.com, 2007

  41. Social Sites, Portals Source: e-Marketer.com, 2007

  42. Behavioral Target Marketing Source: e-Marketer.com, 2007

  43. User Generated Content Source: e-Marketer.com, 2007

  44. Female Proliferation Source: e-Marketer.com, 2007

  45. Internet Population Growth Source: e-Marketer.com, 2007

  46. The Future of Europe’s Internet Marketing Source: e-Marketer.com, 2007

  47. The Future of Video / Internet Marketing Source: e-Marketer.com, 2007

  48. The Future of B2B Online Spending Source: e-Marketer.com, 2007

  49. The Future of Internet Marketing / Text Messaging Source: e-Marketer.com, 2007

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