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HIGH TECH PIZZA System Request

HIGH TECH PIZZA System Request. Presented By : Anupama Chandrika Mattew. System Request. Project Sponsor: Michael Ferrar, CEO Organization: High Tech Pizza Phone: 281-234-1234 Fax: 281-365-3100 E-mail: ferrar.michael@hightechpizza.com. Business model and background.

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HIGH TECH PIZZA System Request

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  1. HIGH TECH PIZZA System Request Presented By : Anupama Chandrika Mattew

  2. System Request Project Sponsor: Michael Ferrar, CEO Organization: High Tech Pizza Phone: 281-234-1234 Fax: 281-365-3100 E-mail: ferrar.michael@hightechpizza.com

  3. Businessmodel and background • High Tech Pizza is a Houston based pizza company. • It’s a chain of 53 branches located in the Texas. • Been in business for last 15 years. • About $40,000,000 annual sales. • Currently employs 106 full-time and 485 part-time members. • Very well established in the Texas pizza market.

  4. Business model and background (contd) • Company earns revenue by selling pizzas through numerous branch locations. • Current system processes pizza delivery transactions using credit cards at the branch location via keypad entry on outboard credit card processing terminals. • Company is suffering high chargeback rates and higher processing fees for non-swiped credit card transactions for pizza deliveries.

  5. Business Need • Need efficient system to handle transaction to reduce chargeback rates and processing fees company wide. • Need accurate database reports for market demographics and purchasing patterns. • Need accurate reports on timeliness of deliveries and efficiency of production.

  6. Business Requirement • Ease of transition to new system. • Ease of training of delivery team members. • Use of low cost equipment that is already available in marketplace. • Secure credit card transaction processing. • Database compilation on customer preferences, buying patterns, modes of payment, etc. to improve overall customer satisfaction.

  7. Digi Swipe

  8. Mini 400B Bluetooth

  9. Business Values (tangible) • Lowering credit card transaction processing fees from 3.25% to 2.25%. • On credit card sales $1,250,000 per month, that represents a savings of $12,500 per month. • Increased efficiency in transactions. • A reduction in chargeback rates from 4% of total credit card transactions to .5% which represents a savings of $525,000.

  10. Business Values (intangible) • Improved customer satisfaction. • Database updated automatically, not requiring personnel to update manually. • Increased accuracy of credit card transactions. • New system will be more secure than keypad entry system.

  11. Special Issues • Software Application must be developed. • Cost is a concern due in part to the development level of this new technology. • PCI Compliance Standard must be attained to achieve cost reductions.

  12. Questions? Comments? Compliments? Thank You!

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