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Planning Project

Planning Project . School Overview. http:// www.sd su.edu. Largest Public, California State University (3 th largest University in the state.) offering degrees in 84 areas Great Location - 283 Acres in Urban San Diego

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Planning Project

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  1. Planning Project

  2. School Overview http://www.sdsu.edu • LargestPublic, California State University(3thlargest University in the state.) offering degrees in 84 areas • Great Location- 283 Acres in Urban San Diego (12 Min’s from downtown 10 Min’s from the beach and surrounded by many nearby communities. • 32,957 students(28 K undergrad & 5 Kgraduate) and 15,000 Facility/Staffcombine to make a self supporting community. • 18 NCAADivisionIAthleticTeamscompeting in the Mountain West Conference include: Basketball, Baseball, Softball, Volleyball, Football, Soccer, Track and Field, Aquatics. • Ranked in the Top 5 Nationally for Study Abroad Programs.

  3. Campus Demographics • Quick Facts about SDSU • Annual enrollment cost at SDSU (in-state students, living on campus): $23,756 • Average student age: 22 • Average High School GPA of applicants: 3.62 • 45% of Students receive Grants or Scholarships – 57% receive Financial Aid

  4. 2012 - 2013 Goals & Objectives • Get 5-hour Energy accepted with SDSU meal Plans • Increase the number of vendors that sell 5-hour Energy around the campus by at least 5 locations • Increase on-campus sales of 5-hour Energy by 20% • (going to retain a copy of SDSU dining services records of sales now and then at the end of my term and compare) • Obtain a copy of SDSU’s exclusivecontract with Pepsi to determine the best way to build 5-hour Energy’s brand on campus • Change the opinion of at least 10 people who previously held negative stigmas about 5-hour Energy by positively sampling them

  5. Campus Map ✪ Current 5-hour Vendors ★ Prospective 5 hour Vendors ✪ ✪ ★ ★ ✪ ✪ ★ ✪ ✪ ✪ ✪ ✪ ✪ ★ ★ ✪ ✪ ★ ★

  6. Location of Student Housing Freshmen: • Cuic-Zura-Olmeca-Maya-Tenocha– Group of dorms on the East side of Campus that house 75% of Freshman. • Includes a AztecMarket where 5-hour Energy is sold currently • Chappy – Dorm on the northwest corner of campus housing freshmanonly • Also includes a AztecMarket where 5-hour Energy is sold currently • University Towers – Dorm on southwest corner of campus that includes both freshman and sophomores • Also includes a AztecMarket where 5-hour Energy is sold currently Sophomores: • University Towers – Dorm on southwest corner of campus that includes both freshman and sophomores • Includes a Aztec Market where 5-hour Energy is sold currently • Campanile-Aztec Corner- LindoPaseo – Granada- All are student apartments which are predominately filled by Sophomores and Juniors on the South Central part of campus. • Many are withinwalkingdistance to a local market which currentlysells 5-hour Energy Juniors/Seniors: • Many Juniors live in either houses directly south or east of campus. • These are surrounded by either the markets talked about above which currentlysell 5-hour energy or various grocery store chains like CVS, Ralph's, Vons, or 7-11 which all sell 5-hour Energy as well. • A vast majority or seniors live in Pacific Beach or the surrounding communities and not near campus.

  7. Nearby Shopping/Dining Walk/Short Drive (less than 2 min drive) • Campus Plaza Shopping Center • Includes more than 15 shops • Woodstock’s Pizza • Starbucks • Living Room Driving Distance(All within 10 min drive) • Old Town • Mission Valley • Fashion Valley • Downtown

  8. SWOT Analysis

  9. Student Segments • 23% of students are Business Management Majors • 12% are Social Sciences Majors • 8% are Psychology Majors • There are currently 45 total Fraternities and Sororities on Campus with 15% of the total student body belonging to the Greek community. • 15% of Students live in Campus-Owned Housing, while 60% live within 1 mine (either in houses or student apartments) • 30 % Graduate in 4-years.

  10. Calendar 1stSemester (almost done)

  11. Calendar 2nd Semester

  12. Campus Clubs/Groups

  13. Events Project • Event Name: Basketball Game vs. UNLV • Student Segment: ALL, especially Active members • What is it: Biggest Basketball game of the year. • How should we get involved? By sampling 5-hour Energy’s new pink lemonade flavor at the event to active members of the Campus.

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