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VISITOR & CULTURAL SERVICES. Multi-Channel Marketing Initiative April 11, 2006. Project Objectives. To improve access and shine a spot light on the local arts/cultural and tourism activities for both residents and visitors.
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VISITOR & CULTURAL SERVICES Multi-Channel Marketing Initiative April 11, 2006
Project Objectives • To improve access and shine a spot light on the local arts/cultural and tourism activities for both residents and visitors. • To provide enhanced information, multi-channel marketing and commerce capabilities.
The Big Picture - Vision • A multi-channel strategy to shine a spot light on the local scene 1. Comprehensive website with focus on Arts and Culture 2. Physical Information Centre with box office 3. Satellite electronic ticketing kiosks for visitors in key locations …………………………………………………….. • World-class, worthy of G8 country • Staged implementation with immediate benefits • Partnership-driven, revenue-generating, realistic sustainable model over the longer-term
Financial Model- Virtual, Ticketing Kiosks, Physical Centre No funding source identified other than the City
Strategy and Phasing Strategy has 3 components: 1. Short-term: (Fall 2006) Online e-ticketing web portal and integrated onlineevent calendar with Multi-channel marketing strategy • Build Brand Awareness • On-line promotion strategy to increase traffic • Cost effective promotions strategy leveraging city resources (e.g. bus, transit stations, libraries) • Links to ticket purchasing systems • Wireless Marketing and Mobile Web Technology Platforms (e.g text messaging campaigns, webZine)
Strategy and Phasing Ctd. 2. Medium -term: • Electronic ticketing kiosks(2007) • Pilot 3 locations downtown 3. Long-term: Centrally-located visitor centre & physical box office (2007-2009)
