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Enhancing Your Company's Brand Identity

Understand the essence of branding, how it shapes perceptions, and differentiates your products or services from competitors. Learn strategies to develop a strong brand, create brand messaging, logos, taglines, and maintain consistency across all operations.

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Enhancing Your Company's Brand Identity

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  1. Branding Your Company

  2. Brand names as products quiz

  3. What is a brand? • Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced. Source: Persuasive Brands http://www.persuasivebrands.com/Topics_Brand_Definition.aspx

  4. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be. Read more: http://www.entrepreneur.com/article/77408#ixzz2PPheJ51S

  5. Decide what makes your business different from others • Know your target customer • Develop a personality • Be consistent in using brand information through all operations

  6. Entrepreneur Advice • Get a great logo. • Write down your brand messaging. • Integrate your brand. Create a "voice" for your company that reflects your brand. • Develop a tagline. • Design templates and create brand standards for your marketing materials. • Be true to your brand. • Be consistent. Read more: http://www.entrepreneur.com/article/77408#ixzz2PPhrlvT0

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