Sales Guidance for Selling xTV Networks on Windows Azure

1. Sales Guidance for Selling xTV Networks on Windows Azure

2. Overview • This Guide is intended to provide an overview of how you can offer existing Windows Azure customers who have underutilized capacity free curating services to xTV, a Windows Azure-based media network platform. • This guide includes an overview of xTV as well guidance on how to identify, qualify and convert opportunities. You will also learn how to disqualify competitors. What is this Guide? • This guide is intended primarily for customer-facing sales roles who are looking for solutions to help drive Windows Azure consumption amongst existing customers Who is this Guide Intended for?

3. Table of contents xTV – Promotional Offer A .TV Network Converting customers to using xTV Target customers for xTV Critical qualifying questions Scenarios for xTV xTV can be deployed within minutes - hours Attributing Sales via xTV Resources and next steps

4. Promotional offer Introducing xTV – Your Enterprise.TV xTV is the platform for your Enterprise .TV Network a Realtime media network which organizes all of your enterprise media into one, TV Media network. xTV drives Windows Azure Consumption Because video drives 100-1,000x the average revenue per user, xTV is an excellent way to drive up revenue. As xTV migrates more large enterprises to the Windows Azure Media Services-powered video platform, the revenue grow exponentially. Special promotional offer The Microsoft field has access to many demonstration networks to show xTV in action. The offer includes $60K in year 1 curating services for new networks established during the campaign.

5. .TV Site from xTV • Combines all of your streaming media into a Branded, Realtime, Interactive .TV Network • Deploy to your customers, employees, partners & investors

6. A .TV Network - Better, Faster and Cheaper than a .COM web site Your .TV network compliments your .Com web site by organizing all of your media into one destination. This solves the problem where customers are directing traffic to multiple social and video sites. Better Faster Cheaper • A .TV site higher conversion rates than a typical .com web site • 64% more likely to buy after watching a video • 2-3X higher click throughs • 300% longer engagement times with realtime data • Instant updates on stocks, Twitter, Facebook and more • Push distribution of new content to mobile devices, lobby screens and screen savers • 4 hour production for new videos • Instant setup of second screen – no downloads • Large enterprise .COM rebuilds can cost $100K-1M+ maintenance costs • Setup in minutes or hours • Runs 24x7 without content maintenance

7. Converting customers to using xTV Identify target customers Expand with business scenarios Deploy offering Eliminate competitors Qualify opportunities

8. Target customers for xTV • Microsoft and xTV are partnering to drive consumption for existing Windows Azure customers. Start by identifying customers that fit this critical criterion. Large Amount of Video Unlimited scale • Look at YouTube, Vimeoetc • Conferences (4+ / year) • Public Company • There are no limitations to the number of viewers that can be connect Start small and grow Find complementary feeds • Get a network running quickly – they can run it free up to 2 concurrent views • Video on demand, Livestreaming, Twitter, Facebook etc

9. Critical qualifying questions • Once you have identified target accounts, it is critical to undertake a second level of analysis during which you evaluate whether the customer is a good fit for xTV. Communications Questions: Streaming Media Questions: • Is the corporate communications plan having trouble with messaging across multiple streaming media streams? • Are you concerned about reduced traffic to your .COM web site? • Do investor want better communications during and after earnings calls? • Is your message getting lost in the noise of transient media? • What % of your workforce watches your content? • How many actual streaming media feeds does the company have? • How much of your .COM traffic is lost on click throughs to social media sites • Does YouTube recommend competitors content? End user technology questions Deployment Questions: • What % of your audience communicates with your company online? • How many of your employees have a HTML5 browser and 2Mbps Internet access? • Would your CIO be agreeable to screen savers being deployed? • Do your smartphone have HTML5 browsers? • Will your firewall be ok to accept realtime push update from xTV? • Can we drive traffic from the .Com website and Intranet? • Is the customer an innovator, interested in cutting edge technology? • Have they been an early adopter of other video offerings? • Does the customer already have a Windows Azure subscription? • Does the customer have a lengthy cloud software procurement process? • Does the customer want to communicate to their audience fast? 9 9

10. xTV can be deployed within minutes - hours Connect your video, choose your feeds and pick your design + =

11. Attributing Sales via xTV

12. Resources to help you succeed To accelerate your success, we have assembled resources to support your team throughout the sales and deployment process Customer-ready xTV Datasheet xTV FAQ xTV Windows Azure Case Study Microsoft & xTV Joint Press Release How to request free servicesand get help if needed Send an email to stephen.bishop@xtv-inc.com

13. Moving Forward START • Start talking to your Windows Azure customers about endpoint protection IDENTIFY • Opportunities to leverage xTV to drive Windows Azure consumption for existing customers CONTACT US Email stephen.bishop@xtv-inc.com to request free services for your existing enterprise customers