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Printer replacement Programme

Printer replacement Programme. Programme overview Programme objectives Products & rebates Process Marketing support Questions & answers. Zebra Reseller. Overview. Trade in old Zebra or other brand thermal printers for brand new Zebra ones Where – Europe, Middle East, Africa and India

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Printer replacement Programme

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  1. Printer replacement Programme Programme overview Programme objectives Products & rebates Process Marketing support Questions & answers

  2. Zebra Reseller Overview • Trade in old Zebra or other brand thermal printers for brand new Zebra ones • Where – Europe, Middle East, Africa and India • When – from 2nd October to 31st December 2006 • Who can take part – PartnersFirst™ members

  3. Objectives • Generate incremental revenue from installed base across EMEA • Secure existing Zebra accounts • Take market share from competitors • Use Zebra Aces sales tactics • Automate the internal process for trade-in • GREAT SALES OPPORTUNITY – 150,000 ZEBRA PRINTERS OLDER THAN 5 YEARS ARE WAITING TO BE REPLACED!

  4. Products & rebates • Whatever the options ordered, the discount stays the same!

  5. Process

  6. Enrol partner • Channel partner’s contact person to receive campaign reports • Email & telephone details • For distributors additionally, if their VARs fill in the application form directly • Names of the VARs participating in the programme • Legal requirement

  7. Ordering & rebate claim • Printers are ordered totally normally • No need to indicate on order that printers are for replacement • Only rebate claims completed online are accepted • Rebate claim timelines • Within 30 days of purchase for Premier, Advanced and Associate Partners • Within 45 days of purchase for Authorised Distributors • All information needs to be correct within these time limits!!!

  8. Verify old printers destroyed • Main logic boards and print heads must be removed from the printers being replaced • To verify this has been done, tick box must be checked on claim form • Additionally, old printers’ serial numbers are requested on claim form

  9. Claim processing • ISR team verify claims as they come in and forward to account manager for final approval • Why would a claim be rejected? • Product sold at extra discount • Claim not made within 30 / 45 days • Form not filled in correctly, i.e. information missing • Form filled in by someone not eligible for the programme, e.g. an end user • Log of claims per channel partner emailed monthly to account manager

  10. Rebate payment • Rebates are paid monthly via credit notes • Zebra pays Authorised Distributors, Premier, Advanced and Associate Partners only • Authorised Distributors will need to make their own arrangements with Zebra Resellers • Spot-checking claims – Zebra may check the validity of a rebate claim and demand repayment if the claim proves false

  11. Demo of online application form • www.emea.zebra.com/en/trade_in - English • www.emea.zebra.com/fr/trade_in - French • www.emea.zebra.com/it/trade_in - Italian • www.emea.zebra.com/de/trade_in - German • www.emea.zebra.com/es/trade_in - Spanish

  12. Sales and marketing support • Channel tools • Printer Replacement overview PDF • PowerPoint presentation • Channel announcement • PR announcement • End user DM piece • Co-branding through MarketingStore

  13. Q&A

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