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Gaining the Commitment of

Create a web site and use other means to drive people to it. Political and news website advertising. Polling get a question or two added on to other polls ...

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Gaining the Commitment of

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    Slide 1:Gaining the Commitment of Candidates for Governor Joan Benso

    Slide 2:Gaining the Commitment ….

    Why the Governor’s race matters? “The commitment book” – sets the table for the administration Raises statewide visibility Creates bi-partisan support for pre-k Opportunity to work with new supporters who become converts

    Slide 3:Gaining the Commitment ….

    Doing your homework… Critical Background Briefing papers – advancing your position “The Ask” Polling – bipartisan is essential Message memo – brings together research and polling with effective messages to demonstrate why pre-k is a good campaign issue Research on candidates and their staff The “who knows who intersect” – donors, past staff members, friends and colleagues

    Slide 4:Gaining the Commitment ….

    Strategies – low cost… Recruit a group of supporters in targeted electoral areas (past contacts, contributors) “Committee of 100” / board based endorsing organizations - bipartisan Reach out and gain their support to: Communicate with the campaign Media spokespersons, sign op-eds, letters to editor Attend and host events

    Slide 5:Gaining the Commitment ….

    Strategies – low cost… Outreach to campaigns Be a resource Briefing papers Polling information Message memos Invite them to revenues that are good photo opportunities Respond to requests

    Slide 6:Gaining the Commitment ….

    Strategies – low cost… Be a presence Develop a catchy slogan or tag line - buttons Hey, what about the kids? Media – events, ed boards, op-eds, letters to editor, talk shows High visibility political events – state committee meetings, big rallies – set up shop – table, people with buttons Penn State vs. Nebraska game

    Slide 7:Gaining the Commitment ….

    Strategies – higher cost… Create events – local town hall meetings, candidate briefings, rallies Posters, banners, balloons Create a web site and use other means to drive people to it Political and news website advertising Polling – get a question or two added on to other polls

    Slide 8:Gaining the Commitment ….

    Strategies – high cost… Paid consultants – need to know your state, your media and the electoral framework Polling Paid advertising TV – cable, radio, newspaper, billboards, transit signs and shelters Electronic phone calls – celebrity voice

    Slide 9:Gaining the Commitment ….

    Create a sense you are bigger than you are… gain real access The effort is worth it… Both candidates committed We have something to build on and make our current governor accountable.

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