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Social Psychology. Overview. How do we perceive people? How do we form and change attitudes? How are we attracted to others? How do others influence our behavior? . Attribution. external attribution - perception that behavior is caused by the situation
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Overview • How do we perceive people? • How do we form and change attitudes? • How are we attracted to others? • How do others influence our behavior?
Attribution • external attribution - perception that behavior is caused by the situation • internal attribution - perception that behavior is caused by characteristics of the person
Biases in Attribution • Fundamental Attributional Error - focus on internal causes of others’ behaviors • Actor-Observer Effect - focus on external causes of your own behavior, but internal causes for others
Biases in Attribution • Self-Serving Bias - attribute your successes to internal causes and your failures to external causes • Self-fulfilling Prophecy - your expectations cause someone to perform consistently with what you expected
Persuasion: Two Routes • Central Route - facts and logic • Peripheral Route - emotion (style) • Which route works better depends on • Audience • Personal importance of topic
Cognitive Dissonance • Our attitudes involve cognitive, affective, and behavioral components • When we notice a difference in these components, we experience discomfort • We are motivated to reduce the cognitive dissonance
Methods of Persuasion • Foot in the Door • Door in the Face
Factors Affecting Attraction • Environment • proximity • mere exposure effect • Similarity in personality, attitudes • Physical attractiveness • matching hypothesis
Social Influence • Conformity • Obedience • Social Roles • Bystander Effect
Conformity • Changing behavior to match behaviors of others • Asch’s line-judging study a b c
Obedience • Tendency to follow orders from an authority figure • Milgram’s “shocking” study
Social Roles • The Power of the Situation • The Stanford Prison Experiment
Bystander Effect • Failure to give help when others are present • Diffusion of responsibility