1 / 6

What is Brand Loyalty

žBrand loyalty is the tendency of consumers to continuously purchase one brand's products over another<br>Learn more at : http://www.brandharvest.net/aboutus.htm<br>

abhijitwaghyelko
Download Presentation

What is Brand Loyalty

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is Brand Loyalty?

  2. Brand loyalty is the tendency of consumers to continuously purchase one brand's products over another • Customers trust the brand which filters to the products produced by the brand or distributed under the brand name. • It is derived from customer satisfaction and brand consistency which results in the all-important trust.

  3. Brand Consistency • Consistency of brand positioning is very important in building brand loyalty • Brands and Pricing • Low price does not result in loyalty and, in fact, brand loyalty enables companies to attain a higher price for their products than competitors. 

  4. Loyalty is often Misunderstood • loyalty was stronger than just product features. • Trust and Loyalty • Trust is significantly important in building loyalty; • Protecting a Brand Image • Protecting the image of the brand is essential to the value of brands • A brand image is often destroyed through brand dilution.

  5. Brand loyalty is of extreme value to organizations and leads to increased demand and higher profits.

  6. Thank You! Develop your brand’s unique essence through our branding solutions. Get in touch with us today! Visit us - http://www.brandharvest.net/aboutus.htm

More Related