History & Structure

2. History & Structure Ufc 101 • Largest MMA brand in the world • Founded in 1993, purchased by Zuffa in 2001 • Chairman/CEO – Lorenzo Fertitta • President – Dana White • Purchased World Extreme Cagefighting (WEC) in 2006 • Absorbed into UFC in 2010 • Purchased Strikeforce (Scott Coker) in 2011 • Operates as separate entity • Fighters: Best of the Best • Top ranked fighters from around the world • Fighting disciplines include boxing, Brazilian Jiu-Jitsu, Wrestling, Mui Thai, Karate, Judo and Kickboxing • The Octagon • Non-championship bouts = 3 rounds • Championship bouts = 5 rounds • Rounds = 5 minutes, 1 minute rest between rounds

3. NETWORK TV MOBILE PR & MEDIA 2012 BRAND ECOSYSTEM LICENSING PPV & VOD SPONSORSHIP MERCHANDISE WEB CONFIDENTIAL & PROPRIETARY

4. UFC Live Fights deliver more viewers, younger median age, and higher concentration of males than other live sports Relevant to Young Men

5. Ufc on fox schedule

6. The PoWER of FX • Top-tier cable network, ranking #5 among A18-49 in primetime • Desirable median age (38), younger than almost all other measured adult cable networks • Youth-centric powerhouse known for groundbreaking originals • Sons of Anarchy: #1 program in cable prime • It’s Always Sunny in Philadelphia: #1 original comedy in cable prime • Justified: Top 5 program in cable prime • TV’s best motion picture lineup • Owns tent-pole motion picture events with more than 40% of the season’s $100M+ box office releases, nearly double the closest competition

7. The Ultimate Fighter (TUF) • Reality based show started in 2005 • Up-and-coming MMA fighters in competition for a six-figure UFC contract • Fighters broken into 2 teams • Fighters eliminated via match each week • Coaches fight each other at conclusion of season • Major PPV promotion and event • Past TUF winners includes: • Forrest Griffin (S1), Rashad Evans (S2), Nate Diaz (S5) • Season 14 Coaches feature Michael Bisping and Jason “Mayhem” Miller • Starts on FX and FUEL TV in Spring of 2012 (Season 15)

8. Show Descriptions The Ultimate Fighter: One of the longest running reality series in television history, The Ultimate Fighter brings together promising MMA prospects from across the world, who must live together in a house and battle each other for a coveted UFC contract.  The contestants are divided into two teams, each coached by a star UFC fighter, and they battle it out in pursuit of one goal, one dream - to become The Ultimate Fighter. Countdown to UFC: Leading up to each pay-per-view event, Countdown to UFC sets the stage for the biggest fights with in-depth interviews and behind the scenes access to fighter training camps.  Hear the mindset of the fighters and see the training they endured to ready themselves for combat inside the Octagon. The Best of Pride Fighting Championships: We open the Pride vault to showcase some of the greatest mixed martial artists and most dramatic bouts from Japan’s MMA glory days.  Many UFC stars like “Shogun” Rua, “Rampage” Jackson and “Minotauro” Nogueira first rose to prominence in the Pride ring, and you’ll see those classic fights in The Best of Pride. UFC Fighter Profile: This documentary series profiles the top fighters in the UFC today.  Through compelling video and revealing on-camera interviews, we hear the stories behind the fights, how they got where they are today and where they hope to go in their careers.  Viewers go beyond the cage and the hype, and into the fighter’s lives and minds. UFC PPV Replays: Mixed martial arts’ greatest fighters and epic Pay-Per-View fights are repackaged into a commercial format for fans to see for the first time on free TV. Now fans can relive these incredible events through UFC Pay-Per-View Event Replays, which include exclusive and never-before-seen footage from backstage at the event. You may know the results, but you’ll still be on the edge of you seat. UFC Primetime: As the UFC’s greatest warriors prepare for their biggest battles, viewers follow every step of the way on this real time journey from home life to training camp to main event.  This show features striking cinematography and intimate storytelling with an immediacy that keeps you in the moment and on the edge of your seat right up to fight night.

9. Show Descriptions UFC Tonight (Live Show): FUEL TV originally produced UFC program airs Monday-Thursday. UFC Ultimate Insider: This weekly magazine show brings viewers beyond the cage and behind-the-scenes of the Ultimate Fighting Championship. This is the ultimate source for exclusive footage, in-depth interviews, feature stories, behind-the-scenes access, and so much more! UFC Ultimate Insider covers the UFC from the inside out. UFC Ultimate Knockouts: The UFC’s Ultimate Knockouts series brings you the greatest knockouts in the history of the sport, delivered by fighters who refuse to leave the result in the hands of the judges, or give their opponent the chance to tap out. These are the men who end fights on their own terms, with a single strike. They leave no doubt… by way of knockout! UFC Ultimate Submissions: Every man has his limit. No matter how tough, there is a pain threshold beyond which no man can pass, the point where determination gives way to submission. This action packed collection brings you all the best submissions from UFC superstars who found victory by pushing the ultimate limits of pain. UFC Unleashed: UFC Unleashed features the best fights from the UFC archives, including pay-per-view events, The Ultimate Fighter finales, and Fight Nights, and more, all in one show. Unleashed brings you the big fights that you missed or want to see all over again.