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SC3 – Business Planning (A)

Lim Sei Kee @ cK. SC3 – Business Planning (A). What is a Business Plan?. It is a medium to communicate your business idea It is a document that shows the inner workings of the business Business Blueprints and Roadmap. What is the purpose?.

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SC3 – Business Planning (A)

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  1. Lim SeiKee @ cK SC3 – Business Planning (A)

  2. What is a Business Plan? • It is a medium to communicate your business idea • It is a document that shows the inner workings of the business • Business Blueprints and Roadmap

  3. What is the purpose? • Business profile – to convince the investors/ bankers of the business feasibility • The business roadmap – to clarify the structure of the business and how it will be managed • Operations Manual – To communicate to employees on their responsibilities in relation to the company objectives

  4. Formal Business Plan Structure FINANCIAL ANALYSIS AND FORECASTS MILESTONES, FUTURE PLANS EXIT STRATEGY APPENDICES • COVER • TABLE OF CONTENTS • EXECUTIVE SUMMARY • BUSINESS PROFILE • PRODUCTS AND SERVICE • ORGANIZATION STRATEGY • OPERATIONS STRATEGY • MARKETING ANALYSIS • MARKET STRATEGY

  5. EXECUTIVE SUMMARY • Often written last, shown first • Make it interesting for the reader • Make it simple point form for every section, or a simple abstract summary • 1 or 2 pages Maximum

  6. BUSINESS PROFILE • Introduce the business • Legal structure of the business • Nature of business • Mission and objectives • Startup Cost

  7. DESCRIPTION OF BUSINESS What is the business? • A brief description of the business idea and why it should be a success • History of the enterprise and its ownership • Information about the entrepreneur’s qualifications, experience and financial status • Location

  8. DESCRIPTION OF PRODUCT/SERVICE • A description of the product and what it does • An explanation of ways in which the product is distinctive and unique • Analysis of the competition • How the product will be developed and what new products are being considered as replacements

  9. MANAGEMENT PLAN • Who are involved? • Organization chart • Personnel roles and responsibilities • Personnel Qualifications • Key roles/ management • Payroll cost

  10. Your task: • Get into your team! • Discuss about the different ideas that you may have. • Share with everyone about: • Business profile • Description of business • Description of product(s) / service(s) • Management Plan

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