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MEDIA contacting

MEDIA contacting. How to reach proper people?. Start with research. Use your network. Start with small ... ...catch big fishes later. It is just about statistics. Call preparation. What is purpose of call? How will I introduce? Prepare keywords + scenario Write it down!

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MEDIA contacting

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Presentation Transcript

  1. MEDIAcontacting

  2. How to reach proper people?

  3. Start with research

  4. Use your network

  5. Start with small ... ...catch bigfishes later

  6. It is just about statistics

  7. Call preparation What is purpose of call? How will I introduce? Prepare keywords + scenario Write it down! Schedule your time

  8. Ready for call? Have our preparation Pen + paper Silent environment Calm down and reduce stress Check your voice

  9. Calling simulation

  10. How to talk with media representatives?

  11. Journalist came,so what?

  12. Typical scenario of reportage Studio → Journalist → Interview 1 → Journalist → Interview 2 → Journalist → Interview 3 → Journalist → Back to studio

  13. 7 seconds rule Rule of 3 Speak in headlines No „no comment“ Body language counts Communication tips

  14. Say Yes or No Own formulations Hypotesis Personal opinion Journalist strategies

  15. Interview simulation

  16. Follow up!

  17. Provide immediate release

  18. Ask for publishing notification

  19. Establish professional relationship

  20. Thank You!

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