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Market WLKY Viewers Viewers GENDER Men 48% 49% Women 52% 51% AGE

Market WLKY Viewers Viewers EDUCATION HS/Some College 70% 71% College Graduate 12% 12% Post Graduate 7% 7$ OCCUPATION SUMMARIES White Collar 37% 34% Blue Collar 22% 21% Mgmt/Business/Finance 11% 11% Service 10% 8%

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Market WLKY Viewers Viewers GENDER Men 48% 49% Women 52% 51% AGE

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  1. Market WLKY Viewers Viewers EDUCATION HS/Some College 70% 71% College Graduate 12% 12% Post Graduate 7% 7$ OCCUPATION SUMMARIES White Collar 37% 34% Blue Collar 22% 21% Mgmt/Business/Finance 11% 11% Service 10% 8% Sales 13% 12% Market WLKY Viewers Viewers GENDER Men 48% 49% Women 52% 51% AGE 18-24 10% 7% 25-35 18% 12% 35-44 18% 19% 45-54 20% 21% 55+ 34% 41% HOUSEHOLD INCOME <$30K 25% 23% $30-$50K 27% 28% $50-$75K 19% 20% $75-$100K 13% 13% $100K+ 16% 17% Source: Scarborough 2011 Release 1 (Apr10-Mar11)

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