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Rich & Culture

Rich & Culture. China Culture Seminar 2012 Prepared by : Jason Li . Agenda . Top sports Top travel destinations World’s top 10 most valuable luxury brands Choice of gifts Top shopping destinations Tax free shoppers Overseas Travel Top education destinations

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Rich & Culture

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  1. Rich & Culture China Culture Seminar 2012 Prepared by : Jason Li

  2. Agenda • Top sports • Top travel destinations • World’s top 10 most valuable luxury brands • Choice of gifts • Top shopping destinations • Tax free shoppers • Overseas Travel • Top education destinations • Top emigration destinations • Collecting • Preferred watch brands • Uk luxury brands in China • Preferred hotel brands • Brand Awareness • Knowing Chinese Market • Top Schools in China • Knowing your market • Understanding Chinese Clients • Chinese Behavioral and Cultural Awareness • Returns and Expectations

  3. TOP SPORTS What is your favourite sport? • Golf • • Swimming • Yoga • Mountain Walking • Badminton • Tennis • Horse Riding • Skiing • Diving

  4. TOP TRAVEL DESTINATIONS Where do you like to go overseas? • 1. France • 2. U.S.A. • 3. Australia • 4. Maldives • 5. Japan • 6. Switzerland • 7.Dubai • 8.Hawaii • 9.Singapore • 10. Canada • 11. Italy • 12.New Zealand • 13. UK • 14. Germany

  5. WORLD’S TOP 10 MOST VALUABLE LUXURY BRANDS • Louis Vuitton • Hermes • BMW • Moutai • Mercedes-Benz • Chanel • Wuliangye • Gucci • Rolex • Cartier

  6. CHOICE OF GIFTS • 1. Red Wine 33% • 2 Watches 26% • 3 Smokes 26% • 4 Electronics 26% • 5 Imported Spirits 21% • 6 Art 19% • 7 Gift Coupons 14% • 8 Fashion 12%

  7. TOP SHOPPING DESTINATIONS • Hong Kong • Europe • Major Chinese cities • US • Japan • Singapore • UK • Others

  8. TAX FREE SHOPPERS Chinese TAX FREE shoppers spent 59% more than in 2010 and 81% more than 2009. Av transaction Euro 813 • 1. China 20% • 2. Russia 16% • 3. Japan 4%

  9. OVERSEAS TRAVEL • Av. Group Size 9 pax • Av. Length of Trip 8.5days • Destination Inspiration Entrepreneur 55% • Travel Arrangements Don’t forget local partners

  10. TOP EDUCATION DESTINATIONS • Where do you like to send your kid to? • THE BIG TWO: • US • UK • THE NEXT TWO: Canada Australia • AND THE REST: Singapore. Switzerland. HK. New Zealand

  11. COLLECTING • What do you like collecting? • 1. Watches • 2. Classical Art • 3. Drinks • 4. Porcelain • 5. Contemporary Art • 6. Cars • 7. Trophy Properties

  12. PREFERRED WATCH BRANDS • 1. Patek Philippe • 2. Cartier • 3. VacheronConstantin • 4. Rolex • 5. Piaget • 6. Omega • 7. Bulgari • 8. Montblanc • 9. Chanel • 10. AudemarsPiguet

  13. UK LUXURY BRANDS IN CHINA • Cars Land Rover +Jaguar + Rolls Royce + Bentley + Aston Martin • Fashion Burberry + Dunhill • Yachts Sunseeker + Princess • Education Boarding Schools + Unis • Drinks Whiskies • Shopping Harrods+Selfridges

  14. PREFERRED HOTEL BRANDS What is your favourite hotel brand? • 1. Shangri-La • 2. Hilton • 3. Ritz-Carlton • 4. Grand Hyatt • 5. Peninsula • 6. Marriott

  15. Brand Awareness Long-term business strategies

  16. TOP SCHOOLS or WHERE TO FIND THEM? What is your preferred Global CEO Programme? • 1.Cheung Kong Graduate School • 2.CEIBS

  17. Knowing Your Market • Different Types of Chinese Tourists • ADS -approved destination status • Business delegations • M.I.C.E. • Students • FIT • Short Training Courses • Shopping

  18. Understanding Your Clients • What is your target market ? • Do you want big spenders or big numbers? Is this market for you? • Overseas Chinese/Domestic Chinese • Do they know what you are offering? • Your selling point • Understand Plan Succeed

  19. Cultural Awareness • Always a shake! • NEVER a hug • Definitely NO kissing

  20. Accept business cards with two hands, same as give the bills by two hands Always offer hot drinks – a feeling of warmth (hot water) Chinese Tea service & receive knowledge A toast is a must Address your Chinese counterparts with a title and their last name. Always serve the high position guest first Dental care kid Never give clocks Never present yellow /white chrysanthemums Never allocate room numbers with 4 or 44 or 414 to Chinese guests Never take at face value Behavioral and Cultural Awareness

  21. Returns & Expectations • Gifts, tips & portages • Return business

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