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Readership

Readership. Newspapers appeal to different reader demographics. Younger (18-34). All Newspapers. C2DE. ABC1. Older (35+). Source: NRS. Online readers have different profiles to the print versions. Younger (18-34). All Newspapers. ABC1. C2DE. Older (35+). Source: UKOM.

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Readership

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  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Daily newsbrand readership (Print & Online) 000s 6,326 6,285 +2.6% +48.2% 3,430 +4.0% 3,067 +16.2% 2,086 1,950 1,641 +119.1% +59.0% +4.8% 1,278 1,189 1,291 +3.1% +6.7% +39.1 426 +43.8% Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  5. Weekly newsbrand readership (Print & Online) 000s 12,672 12,129 +5.5% +27.7% 7,866 7,268 +7.1% +17.6% 5,260 4,618 4,501 +3.5% 3,677 3,719 +74.8% +71.4% 2,970 +7.7% +44.1% +14.7% 1,494 +66.8% *Includes Sunday title. Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  6. Monthly newsbrand readership (Print & Online) 000s 20,475 17,163 +50.7% +12.9% 12,467 12,277 11,755 10,742 +15.7% +40.2% +134.7% +152.4% 8,314 7,319 +5.8% 5,576 +81.7% 5,238 +19.7% +29.9% 3,358 +105.9% *Includes Sunday title. Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  7. Newsbrand Monthly Readership Millions Total Monthly Reach 42.0m Total Monthly Reach 39.9m Total Monthly Reach 39.7m Total Monthly Reach 39.5m 6% 3.7m additional reach with online 19m (online total) 38.4m (print total) Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013 *NRS print only figures (NRS PADD data not available pre 2012)

  8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  9. % Readership by age 5.82m 7.03m 6.75m 7.11m 6.32m 8.54m 5.13m 5.96m 5.77m 7.87m 5.53m 5.00m 3.47m 3.29m 2.73m 5.70m 3.23m 3.15m Source: NRS PADD: NRS Jul 12-Jun 13 + comScore Jun 2013

  10. % Readership by gender 21m 18m 11m Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  11. % Readership by social grade 12m 9m Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  12. % Readership by working status 18m 23m 15m 8m 9m 12m Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  13. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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