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Velocity International

Velocity International. Forest Hills High School 6701 110 th St. Forest Hills, NY 11375 www.vinyc.net. NEW YORK CITY BUSINESS PLAN COMPETITION 2012-2013. STATEMENT OF PURPOSE. To educate current and potential investors on Velocity International’s goals, and our ability to meet them.

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Velocity International

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  1. Velocity International Forest Hills High School 6701 110th St. Forest Hills, NY 11375 www.vinyc.net NEW YORK CITY BUSINESS PLAN COMPETITION 2012-2013

  2. STATEMENT OF PURPOSE • To educate current and potential investors on Velocity International’s goals, and our ability to meet them.

  3. COMPANY DESCRIPTION

  4. MISSION STATEMENT • Healthy Lifestyle • To promote outdoor active participation and a healthy lifestyle by providing outdoor enthusiasts with eco-friendly and high quality goods at reasonable prices. • Reasonable Price • Quality Goods

  5. ECONOMIC CONDITIONS

  6. INDUSTRY ANALYSIS* * Based on the information from NSGA ** Numbers presented in millions sold

  7. INDUSTRY ANALYSIS

  8. COMPETITIVE ANALYSIS • Direct • Indirect

  9. MARKET SEGMENTATION GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHIC

  10. VI MARKET SEGMENTATION Geographic • International • North America • South America • Asia • Europe • Australia

  11. MARKET SEGMENTATION Demographic • Ages 15-40 • United States • Trade Fair Attendees • VE Employees VI

  12. MARKET SEGMENTATION Psychographic • Environmentally Conscious • (Go Green) • Health Conscious • Adventurous • Athletic VI

  13. MARKETING MIX PRODUCTS • Bikes • Snowboards • Skateboards • Inline Skates • Surfboards • Accessories

  14. MARKETING MIX PRICE • Products range from $3.00 for simple accessories to even $10,000 in luxury sport goods

  15. MARKETING MIX PROMOTION • Flyers • Newsletter & Magazines • Trade Fair • Website • Direct Mail and E-Mail

  16. MARKETING MIX POSITIONING • Leader in Extreme Sports Goods • A company that supports its local community

  17. MARKETING MIX PLACEMENT

  18. BREAKEVEN ANALYSIS * Number of Units based on $360 per unit sold

  19. PLANNING SHORT TERM GOALS

  20. PLANNING LONG TERM GOALS

  21. COMPANY ORGANIZATION • CEOAanchalSomani • CFOMeijing Yang • COOShivrajBhoj • CMO Brian Fontes • CTODaniel Nowicki • Accounting, V.P. Anita Levine • Financial Reporting, V.P. Prachi Jain • Administration, V.P. Jamie Cheng • Human Resources, V.P. Samantha Vasquez • Sales V.P. Ana Arias • Gonzalez • Market Research V.P. Alexis Weisman • Help Desk V.P. • Eli Bobick • Web Design V.P. • Jake Schwabinger

  22. DIRECTING & CONTROLLING • Online Forum • Weekly Company Meetings • E-Mail • Brand New Server

  23. SWOT ANALYSIS S W Strengths Weaknesses Opportunities Threats O T

  24. SWOT ANALYSIS S W Strengths O T • Highly Qualified Employees • Brand New Server • Excellent Communication • Website with Shopping Cart

  25. SWOT ANALYSIS S W Weaknesses O T • Yearly Staff Turnover • High Payroll Expense

  26. SWOT ANALYSIS S W Opportunities O T • NYC Trade Fairs • California Trade Fairs • Fully Functional Website • No Direct Competition Locally • National and NYC Implementation of Bike Lanes • The desire for Green Products

  27. SWOT ANALYSIS S W Threats O T • Current Economic Slowdown • Competitors in VE Network • Accounts Receivables • Hurricane Sandy

  28. BUSINESS RISKS • Turbulent United States Economy Accounts Receivables • Achieving Projected Sales

  29. SUMMARY

  30. Thank You

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