1 / 12

How a water dispenser company in Taiwan  is preparing for internationalization

How a water dispenser company in Taiwan  is preparing for internationalization. UE4C 1098200130 Lily Yu. Purposed Research Topic. A case study of small and medium enterprises (SMEs) involving in water dispenser prepares for internationalization in Taiwan. . Purpose.

jackie
Download Presentation

How a water dispenser company in Taiwan  is preparing for internationalization

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How a water dispenser company in Taiwan is preparing for internationalization UE4C 1098200130 Lily Yu

  2. Purposed Research Topic A case study of small and medium enterprises (SMEs) involving in water dispenser prepares for internationalization in Taiwan.

  3. Purpose How SME faces internationalization Define internationalization and SME. Focus on SME's strategies for internationalization How SME faces internationalization. Internationalization benefits to SME of water dispenser or not.

  4. Background In Taiwan, SME plays an important role in economic development. Taiwan's business industry about 97.63% is consisted of SMEs.

  5. Scope Participant-observation from now 10/26 2012 to 2/18 2013. Interview my uncle (SME) about his strategies. Interview my mother who is an accountant. Interview 3~4 employees individually

  6. Theoretical Framework Johanson and Mattsson (1988)  “The Network Approach to internationalization.” Aaby and Slater (1989)  Export performance. Albaum, Strandskov, and Duerr (1998)  sell to several different foreign markets will face lower risk.

  7. Theoretical Framework • Taiwan – Definition of an SME

  8. Theoretical Framework Definition of internationalization Penrose’s (1959)  core competences and opportunities in the foreign environment. Welch and Luostarinen (1988)  involvements in international operations. Calof and Beamish (1995)  the process of adapting firms operations to international environments”.

  9. Methods Conduct a literature review on "SME", "internationalization" and "how SME prepares for internationalization.“ Observe my uncle's company focusing on what he does. Interview my uncle to provide useful information. Interview 3~4 employees to provide useful information.

  10. Limitations Time limitations survey my uncle's company (a case study)

  11. References Nik Ab Halim Nik Abdullah and Shahrul Nizam Mohd Zain, (2011) “The Internationalization Theory and Malaysian Small Medium Enterprises (SMEs)” Sara Gustavsson and Erica Lundgren, (2006) “Internationalization of SMEs -- The challenge of selecting foreign market entry modes” Marie BRECHBÜHLER PEŠKOVÁ, (2006)“Internationalization of Swiss SMEs: State, Performance & Influencing Factors” Chris Hall and Charles Harvie, (2003)” A comparison of the performance of SMEs in Korea and Taiwan; policy implications for turbulent times” Mohibul Islam Masum & Alejandra Fernandez, (2008) “Internationalization Process of SMEs: Strategies and Methods.”

More Related