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In the name of Allah Kareem, Most Beneficent, Most Gracious, the Most Merciful !

In the name of Allah Kareem, Most Beneficent, Most Gracious, the Most Merciful !. RESEARCH METHODS. LECTURE: 1. Thesis. Chapter 1: Introduction Chapter 2: Literature Review Chapter 3: Methodology Chapter 4: Results and analysis Chapter 5: Discussion and Conclusion References.

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In the name of Allah Kareem, Most Beneficent, Most Gracious, the Most Merciful !

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  1. In the name of Allah Kareem,Most Beneficent, Most Gracious, the Most Merciful !

  2. RESEARCH METHODS LECTURE: 1

  3. Thesis • Chapter 1: Introduction • Chapter 2: Literature Review • Chapter 3: Methodology • Chapter 4: Results and analysis • Chapter 5: Discussion and Conclusion • References

  4. In simple words Re-search mean “Search Again” What is Research ? OR “It is a process of gathering information to answer a question”

  5. What is Business Research ? “Business Research is a systematic and objective process of gathering, recording and analyzing data for making good business decisions”

  6. Examples of Business Research • What is the best strategy to promote a particular product? (Marketing) • What is the main reasons for employee turnover? (HRM) • What is the rate of return on particular investment? (finance)

  7. Research Process 1.Select a Topic / Problem 2.Literature review 3.Research design 4.Data Collection 5. Data Preparation 6.Data Analysis 7.Discussion and Conclusion 8.Report Writing

  8. 1. Select a Topic

  9. What is Variable? Vary + able = Change + able • Variable is a characteristic of anything that can vary (Change). • Examples • Gender (Male, Female) • Age (20 years, 30 years, 50 years) • Motivation level (High, Medium, Low) • Constant is a characteristic that do not vary e.g. If all students are male in a class then Gender will be constant

  10. Theoretical Frame Workwith respect to relation Mediating Independent dependent Advertisement Sales Budget Awareness Competitors product, price, packaging, placement Moderating

  11. Theoretical Frame Work Mediating Independent dependent A B W Z C

  12. Theoretical Frame Work Mediating Independent dependent W X Z A Y

  13. Research Hypotheses • “Research hypotheses are predictive statements about the relationship between two variables” Types of Hypothesis There are two types of hypothesis 1. Null Hypothesis Ho = There is no relationship between Advertising and Sales 2. Alternative Hypothesis H1 = There is relationship between advertising and sales

  14. Assignment You are required to select a research topic of your interest, develop a theoretical framework on selected topic and write down one page description for the selection of your topic. In undertaking the assignment the students are expected to justify their rationale for the Research Topic and also for selected variables. Guidelines Step 1: select a topic of your choice Step 2: identify variables Step 3: find reference

  15. Assignment • Guidelines • Your one page description (excluding Model and end-list references) should contain: • Topic/ Title • The Justification of the topic selection • A description of the data – definitions of the selected variables and Conceptual Model • Accuracy of Document • Font Size (12) • Heading (14 + Bold) • Sub-Heading (12 + Bold) • Font Style (Times New Roman) • Line Spacing (1.5) • Alignment (Justified) • Spelling and Grammatical Accuracy • Email : muhammad.shafaat@superior.edu.pk

  16. THANK YOU SUPERIOR GROUP OF COLLEGES 22

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