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Intermediaries and the bottom of the pyramid

Intermediaries and the bottom of the pyramid. Savita Bailur The bottom of the pyramid in practice, June 1-3, 2009 07 June 2014. Empirical Investigations. UNESCO. VOICES. MYRADA. Local government including Panchayat. “Local development professionals”. Resource Centre manager. “CRPs”.

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Intermediaries and the bottom of the pyramid

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  1. Intermediaries and the bottom of the pyramid Savita Bailur The bottom of the pyramid in practice, June 1-3, 2009 07 June 2014

  2. Empirical Investigations

  3. UNESCO VOICES MYRADA Local government including Panchayat “Local development professionals” Resource Centre manager “CRPs” Management committee "Community” including self-help groups

  4. Main themes • “Information is good” • Distinction between community and themselves • Awareness of what language to use • On “faultlines” of contradiction • Benefits for themselves • Face their own limitations

  5. “Information is good” • “Most of the diseases are there because of sanitation and water and the radio would be an excellent place to make people aware of this” • “Information is awareness” • “Giving awareness is important. Information is important. It is good to help others"

  6. Distinction between community and themselves • “Our purpose is to present to them a way of living, a good way of living” • “They are uneducated people” • “However much information we tell these people, they will not change” • “In the beginning, you have to feed a child first, then it can feed by itself. That is what we are doing” • “Because of us, they are there” • “Social work”

  7. Awareness of role Reliance: What can we do to make this happen? Guru: Give me some money, we are so happy. Reliance: That is there. Guru: Some incentive, anything, like 50 phones we sell, we get a motorbike. [Laughter] Guru: I am thinking, I am helping, getting information, ICTs to the people. So 50 phones, one bike. 100 phones, one car. Reliance: This will be a costly thing for us. Guru: We want people to get a connection, to get ICTs. Reliance: So, it is not only upliftment of the community, it is also upliftment for you. [Laughter] Guru: I am also community no? I am joking.

  8. On “faultlines” of contradiction • “There are two Gurus - MYRADA Guru and normal Guru. I say what they want to hear.” • “They tell us what to do, they come from outside, and in the end they all go back to Bangalore and we are left to deal with everything” • "Like that, Srinivas [the Panchayat President] has a lot of fields and he says if people are educated, he will not get labourers, they will want more money and they will understand their rights. He comes every day, to tell me this is not good."

  9. Benefits for themselves • “I have learnt computers, audio editing, video editing, graphics editing, mixing. Life is much better now. I have a nice job” • “We get respect” • Extra business, such as cooking/providing transport for visitors to Namma Dhwani

  10. Face their own limitations • Female CRP (community resource person) accused of prostitution because of contact with men • Another female CRP harassed by male who heard her on the radio

  11. “Community” • “I would like to go but it seems it is only for rich people, by rich people” • “Namma Dhwani is a group,group thing” • “How much they know, we also know. We do not put loudspeakers and tell everyone what we know”

  12. Conclusion • Inequality of social capital • Creates resentment within the community • How to achieve trickle down effect?

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