KitchenGuru , inc.

1. KitchenGuru, inc. Introduction to Business Business Plan Presentation A. Hirsch, J. Palumbo, F. Schmick, T. Scholl

2. Vision and Mission • Premier manufacturer of specialty cutlery • Extensive R&D • Reasonable, affordable price • Consumer convenience • Fair wages • Appropriate benefits • Charitable events • Support community

3. Company Overview • C - Corporation • Elysburg, Pennsylvania • Objectives: • Superiority • Safe, friendly work environment • Charity • Fair, ethical, moral

4. Two-in-One Knife Grater • Personal/professional/commerical • Ergonomic, safe, sterile stainless steel • Many uses!! • Quality good • Disclosure statement

6. Marketing Plan • 5 Ps of marketing plan • Product • Price • Place • Promotion • PEOPLE

7. Marketing Plan • Product – 2-1-knife grater • Price – depends on the demand Demand = Price Demand = Price

8. Marketing Plan Place- sold directly from warehouse to consumers ~ TV ad or internet Promotions – advertisements & infomercials sales during the holidays PEOPLE – target market anyone who cooks or prepares food

9. Marketing Plan • Needs to attract customers • Live demonstrations • Build relationship between customer and company • One is satisfied they will pass on the good business • Service team is polite

10. Marketing plan • Competition • Over other knives • Over other graters • Other objects that perform 2 skills at one time

11. Management plan • Management of KitchenGuruis in charge of • Planning out business • Organizing each department • Leading company to be a success • Overseeing all aspects of business

12. Management plan • 5 building blocks of controlling a business • Centralization of decision making • Division of labor • Departmentalization • Managerial hierarchy • Span of control

13. Management plan ~division of labor- splitting work ~ departmentalization- grouping jobs together so responsibilities can be matched ~ managerial hierarchy – top, middle, supervisory

14. Management plan ~span of control # of employees each manager directly looks over ~centralization of decision making level from authority is designated to one area

15. Human Resource Plan • In charge of • Hiring • Developing • Motivating • Evaluating • Compensating *Employees are the key to a successful business*

16. Human Resource plan • 73 employees • President- Tawnya Scholl • Vice President- Felicia Schmick • Secretary- Allison Hirsch • Treasurer- Jaclyn Palumbo • Next managers for marketing, finance and manufacturing

17. Human resource plan Under the top manager positions are the middle management and then supervisor managers ~marketing- human resource, sales and customer service managers ~financial- accounting manager ~manufacturing- production and inventory managers Under the supervisor managers are the employees

18. Human resource plan Employee selection process • Initial screening • Interview • Background check/physicals • Decision to hire

19. Human resource plan Recruiting ~job fairs ~internet ~social networking Training ~manager – higher level skills & training ~middle manager- on the job training and classes ~employees- on the job training

20. Human resource plan • MOTIVATING employees • Weekly paycheck w/ fair wages • Incentive pay • Bonus- profit-sharing, stock options • Paid holidays, health care, pension, vacations

21. Human Resource plan • MOTIVATING employees cont. • Unemployment and worker’s compensation • Job enlargement and enrichment • Can freely go on family emergencies • Employee empowerment

22. Operating plan • Use mass production as our production processProgram Evaluation and Review Technique (PERT) • Quality and Production must go hand in hand • The management's goal is to keep down the costs of ordering and holding inventories while at the same time maintaining enough

23. Financial Plan • We each invested $50,000 into the business to get started. • Some of our expenses include advertising, rent, office supplies and insurance costs • Cash management is crucial for staying in business

24. Office technology plan • We will be using a database so we can easily store, organize, select, and retrieve data • Use word processing for writing letters and reports • Desktop publishing will be used for flyers, sales brochures, and catalogs

25. Code of ethics • Employees • Safe work environment • Competitive pay • fun work environment • Teamwork, collaboration, and empowerment • No discrimination • Variety of tasks and job challenges • Job training • Provide meaningful work • Customers • Provide a high quality product • Product will live up to expectations • Make the product easy to access • It will meet safety standards

26. Code of ethics cont. • Investors • Return a profit • Offer products and services that enhance the lives of our customers • Be socially responsible • Society • Provide jobs with in the community • Provide a useful product • Pay taxes • Friendly to the environment

27. Competitive Advantage • Hire the right people • First to market with a unique product (niche) • Have an affordable price • Aggressive marketing

28. Future Vision • Expand through exporting • Companion products and accessories • Create different sizes and colors • Identify new channels to sell our product through • Create new products

29. THE END!!! • For more information about KitchenGuru, Inc. please visit our website….www.kitchenguru.com