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The key to marketing

Discover the key principles of marketing to promote and sell your products or services effectively. Learn about market research, advertising, and creating value statements to influence consumer perception. Dive into different types of research, from surveys to statistical analysis, and enhance your business communication skills through writing, visual presentations, speeches, and more. Ideal for first-year marketing students looking to excel in the world of commercial marketing.

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The key to marketing

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  1. The key to marketing

  2. What is marketing? • the action or business of promoting and selling products or services, including market research and advertising.

  3. Value statement • Promote your business and product while making money in a business setting. • Making the consumer perceive your product as having more value than other products.

  4. Types of research • Market research consists: • Surveys • Statistics & past data • Testing • Qualitative :The expectations of the consumer • Quantitative : Analysis of information numerically • Primary: consumer based • Secondary: business based

  5. Writing of a first year writing Marketing student • Research based writing • Visual presentations • Speeches • Business journals • Commercial

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