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The key to marketing

The key to marketing. What is marketing?. the action or business of promoting and selling products or services, including market research and advertising. Value statement. Promote your business and product while making money in a business setting.

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The key to marketing

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  1. The key to marketing

  2. What is marketing? • the action or business of promoting and selling products or services, including market research and advertising.

  3. Value statement • Promote your business and product while making money in a business setting. • Making the consumer perceive your product as having more value than other products.

  4. Types of research • Market research consists: • Surveys • Statistics & past data • Testing • Qualitative :The expectations of the consumer • Quantitative : Analysis of information numerically • Primary: consumer based • Secondary: business based

  5. Writing of a first year writing Marketing student • Research based writing • Visual presentations • Speeches • Business journals • Commercial

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