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Corporate Social Responsibility… Corporate Social Opportunity

Corporate Social Responsibility… Corporate Social Opportunity. Will Marre. What are you grateful for?. The world has. Changed. The makings of a. Leader. What if all of our problems were caused by one thing?. ME. ME. ME. ME. ME. ME. ME. ME. ME. ME. ME. ME. ME. ME. ME. ME.

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Corporate Social Responsibility… Corporate Social Opportunity

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  1. Corporate Social Responsibility… Corporate SocialOpportunity Will Marre

  2. What are you grateful for?

  3. The world has Changed

  4. The makings of a Leader

  5. What if all of our problems were caused by one thing?

  6. ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME

  7. Corporate Social Responsibility A business commitment to environmental, social, and economic sustainability.

  8. Revolutions 1 Reality Changes • Old models don’t work. • Old assumptions don’t produce results. • Collapse of business as usual. Source: Tim Sanders, Saving the World at Work

  9. The world has Changed • By the end of 2009, over 4 million will have lost their jobs. • “Real” unemployment is estimated to be 15%. • 3 million foreclosure filings in 2008. • $12 trillion of American’s net worth has evaporated. • Average net worth of the 60% of Americans who have net worth has declined nearly 25% since 2007. • The global economic collapse will cost an estimated 50 million people their jobs.

  10. The personal cost of Economic Failure • Over 80% of Americans are distressed about the economy. • Health symptoms are lack of sleep, irritability, relationship tension, depression, gambling, family violence, smoking, alcohol abuse, food binging, and lack of exercise. Source: American Psychological Association

  11. Is this the best we can do?

  12. Counterforce:Monarchists - Counterforce:People are Property Counterforce:Tough luck is just tough. Counterforce:Green Washing Revolutions 2 Values Innovation • 1776 - Bill of Rights - Personal Freedom • 1860’s - End of Slavery - Human Rights • 1933 - Social Safety Net - Civic Social Responsibility • 2008 - Sustainable Future - Corporate Social Opportunity Source: Tim Sanders, Saving the World at Work

  13. New Business MODEL We will no longer tolerate the or the as necessary for progress. destruction of our environment exploitation of our lives

  14. Say they would switch to brands that are socially and environ-mentally responsible. problems. Say companies have a responsibility to solve social and environmental problems. Want to work for companies that directly contribute to solving social and environ. problems. Say they want to personally create social/environ. benefits but aren’t sure what to do. Believe business has a direct responsibility to help solve social and environ. problems. 87% 84% 83% 80% 81% 76% 80% 75% 86% 88% Have observed illegal or unethical conduct by their employer in past 12 months. Don’t believe their company honors their values and commitments. Say they need to do better to fulfill their social and environ. Respon-sibility but aren’t sure what to do. View Business as Negatively Impacting the Public Good Distrust Big Companies We Have a Problem CONSUMERS EMPLOYEES LEADERS Sources: McKinsey & Co., Cone Marketing, Harris

  15. “ 72% of stock owners say the company they own stock in has social responsibilities to its employees, customers, and the environment that come before financial results. ” Zogby International

  16. “ Human Capitalism: The greatest good for the greatest number of people produces the greatest good for each individual. ” - John Nash Whatiftherewasanotherway?

  17. RUSHUP to Civilization Middle Class drives Human Rights + Economic Development • Whole Person Jobs • Useful Technology • Environmental Protection • Optimism + Happiness • Cultural Integration • Tolerance • Religious Freedom • Free Speech • Free Press • Equality Under Law Source: Economist

  18. LAUNCH PAD • $20 Million • 100,000 Self Reliant Entrepreneurs • 98% Repayment Rate • 250,000 Children Educated • Virtuous Cycle - 98,000 More • Self Reliant Entrepreneurs Economics of Sustainability TRICKLE DOWN $20 million house.

  19. Forcesfor Change Launch Padvs. TrickleDownEconomics EDUCATION HEALTHCARE + CAPITAL INFRASTRUCTURE

  20. The new goal of humanity is Sustainable Abundance People + Planet Abundance Sustainable Profit

  21. Corporate Social Responsibility is incomplete thinking.

  22. Mission Statements Drama Drama Drama Drama Drama Drama Drama Values Statement Drama Drama ORGANIZATIONALDRAMA Drama What Gets Measured/Rewarded Business Objectives Drama Drama Drama Drama What People Really Do Drama Drama Drama Reality of Current Marketplace Create a New Success Story OFFICIALSTORY TRUESTORY

  23. The truth about CSR CorporateSocialResponsibilitywillneverhavetheseriousattentionofseniordecisionmakersuntilitbecomesCorporateSocialOpportunity.

  24. The New Movement: CSR - CSO Improve Lives of People Health of our Planet To Make a Sustainable Profit This is the TRIPLEBOTTOMLINE

  25. CLUELESS(What cause?) REPUTATION (Cause Marketing) STRATEGY (THE CAUSE) Exxon Chevron PatagoniaClifbarStarbucksGrameen BankNewman’s OwnWhole Foods GM ToyotaVirgin AirAppleGE Nestle DOW Unsure A Million Dinosaurs Fast Followers EarlyAdopters Laggards

  26. Leadership of the Past GAIN GIVE GROW Acquire, Fire, Divest Vision is a Metric Image Leverage Assets Public Relations Ebita Moral justification of unrestrained self-interest.

  27. Revolutions 3 Business Innovation • Disruptive innovation creates new products, new methods, new solutions and… Steals dinosaurs’ customers.

  28. Leadership of the Future GOOD GROW GAIN Improve the Quality of Everyone’s Life Innovation to Benefit Humanity Unique Value Advantage GTV Create New Value Sustainable Abundance Strategic justification of morality.

  29. GOOD GROW GAIN PEOPLE INVITE MARKETPLACE PLANET INVENT WORKPLACE COMMUNITY PROFIT IDEALIZE New Business Model New Innovation Framework New Leadership Paradigm + + + +

  30. Educating Girls Stopping Terrorists Corporate Athlete Organic LED Lights Smog Eating Cement Soy Shirts Water Purifying Straw

  31. SAN DIEGO 2050 • Hot + Dry • More Wildfires • Higher Sea Level • Population • Congestion • Water Shortages • Public Health • Degraded Air quality • Bio-Diversity • Quality of Life Source: 2050 Understanding the San Diego Region/ San Diego Foundation

  32. The lesson of History “ ” We are all in this together. WILL DURANT

  33. What’s the best thing you can imagine? DOING, SUPPORTING, INVENTING Just Start

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