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Enhancing Traffic Safety Culture To Move Towards Zero Deaths Vision Zero Symposium

Enhancing Traffic Safety Culture To Move Towards Zero Deaths Vision Zero Symposium Philadelphia, PA December 3, 2015. AAA Foundation. Established in 1947 501(c)(3) Not-For-Profit Research affiliate of AAA/CAA North American Focus Funded Through Generosity of:. Mission:

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Enhancing Traffic Safety Culture To Move Towards Zero Deaths Vision Zero Symposium

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  1. Enhancing Traffic Safety Culture To Move Towards Zero Deaths Vision Zero Symposium Philadelphia, PA December 3, 2015

  2. AAA Foundation • Established in 1947 • 501(c)(3) Not-For-Profit • Research affiliate of AAA/CAA • North American Focus • Funded Through Generosity of: • Mission: • Identify traffic safety problems • Foster research that seeks solutions • Disseminate information & educational resources • Saving lives through research and education

  3. “One death is unacceptable, and one death every 15 minutes is outrageous.” “Vision Zero” is essential.”

  4. To achieve Vision Zero we must enhance traffic safety culture, and to enhance the traffic safety culture, we must ultimately achieve Vision Zero.

  5. Traffic Safety Culture • “Implicit shared values and beliefs that determine the way in which society acts in matters that affect traffic safety.”

  6. Existing Safety Culture • Complacent, not outraged • Do as I say, not as I do • All drivers born in Lake Wobegon • Safety is our top priority, but … • We lack the political will to increase investment in highway safety • Reluctant to set a TZD or Vision Zero goal

  7. Enhanced Traffic Safety Culture • “A social climate in which traffic safety is highly valued and rigorously pursued.”

  8. Social Ecology [Source: Nic Ward, WTI

  9. Compendium and synthesis available • Ignited national dialogue on the issue • National survey of knowledge, beliefs, attitudes and behaviors

  10. Culture of complacency Prevailing attitude: “Do as I say, not as I do.” TSCI - Key Findings - Individuals

  11. Texting and Emailing while Driving 96% 96%

  12. Drowsy Driving

  13. Red Light Running 84% 94%

  14. Cell Phone Use

  15. Pennsylvania TSCI • Attitudes, Beliefs, and Behaviors of drivers in PA generally align with those of U.S. drivers, with the following exceptions:

  16. What can be done? • Culture change is possible, but it is: • Complex • Long term • No silver bullet • No one size fits all solution

  17. Significant Shifts in Health and Culture • Smoking • Helmet Use & Return to Play • Drunk Driving Source: CDC, Grant Baldwin, PhD, MPH Gwen Bergen, PhD, MPH

  18. What can we do? • 10. Adopt “Vision Zero,” • 9. Reframe the debate as a public health issue, • 8. Educate and engage the public, • 7. Refine public awareness campaigns, • 6. Start early,

  19. What can be done? • 5. Focus on things that work, • 4. Innovate, • 3. Increase accountability and transparency, • 2. Support more research and evaluations, • 1. Be a Safety Ambassador

  20. “ Never believe that a few caring people can’t change the world. For, indeed, that’s all who ever have.” Margaret Mead

  21. www.AAAFoundation.org

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