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The Retract – A – Lock

The Retract – A – Lock Agenda Market Analysis Introducing the Retract-A-Lock - Its features and price Competitive Analysis Marketing Strategy Forecasted Earnings for First Year Conclusion Our Targeted Market Immediate Market Secondary Market Undergraduates in Singapore

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The Retract – A – Lock

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  1. The Retract – A – Lock

  2. Agenda • Market Analysis • Introducing the Retract-A-Lock - Its features and price • Competitive Analysis • Marketing Strategy • Forecasted Earnings for First Year • Conclusion

  3. Our Targeted Market Immediate Market Secondary Market • Undergraduates in Singapore • Tertiary students in private • institutions • Electronic retailers • all laptop users in Singapore

  4. Market Analysis: Why the Need? Rising number of Laptop Users Increase in Laptop thefts - SMU average of 1 per week

  5. 92% 21% 83% 78%

  6. Its Benefits & Attributes According to our survey… Light Cheap Sturdy Small Durable

  7. Proudly Presenting …

  8. The Retract – A – Lock

  9. Main features of the Retract-a-Lock • The Laptop Lock • The Retractable Reel • The Cable

  10. The Mechanism of the Laptop Lock

  11. The Mechanism of the Laptop Lock

  12. The Mechanism of the Laptop Lock

  13. Spring The Mechanism of the Retractable Reel Simplified figure of the Retractable Reel

  14. The Mechanism of the Cable

  15. The Pricing 1.8m Steel cable wire encased by PVC coat (1m = $1) $1.80 Retraction reel: Strong spring $1.05 Plastic casing of retraction reel $0.50 Laptop lock : Small round hoop to attach to lock $0.20 Steel material $0.50 Manufacturing costs $3.00 ________________________________________________________________ Total estimated cost of Retract-A-Lock $7.05 Expected Retail Price $15.00 ________________________________________________________________ Profit per Retract-A-Lock sold $7.95 *Based on Estimated Costs we found

  16. The Competitive Analysis • Our Competitive Advantages • Lower Retail Price than Market • Lighter • More compact Our Competitive Disadvantages - Similar Loop/weakness

  17. Our Marketing Strategies Immediate Market Secondary Market • Collaborating with School • Vendors • - Using Students as Sales Persons - Direct Marketing

  18. Our Forecasted Earnings

  19. Conclusion and Q&A

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