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Snohomish County Tourism Bureau

Snohomish County Tourism Bureau State of Tourism May 2008 Tourism IS economic development “Tourism is economic development. Tourism means jobs and income for Washington families and business”. Governor Christine Gregoire Snohomish County and Pierce County Comparative

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Snohomish County Tourism Bureau

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  1. Snohomish County Tourism Bureau State of Tourism May 2008

  2. TourismIS economic development “Tourism is economic development. Tourism means jobs and income for Washington families and business”. Governor Christine Gregoire

  3. Snohomish County and Pierce County Comparative Snohomish Pierce CountyCounty Visitor Spending $ 823.4 million $ 842.7 million • Transportation and fuel $ 231.9 million $ 201.7 million • Restaurants $ 213.6 million $ 233.4 million • Retail stores $ 126.3 million $ 140.3 million • Recreation and entertainment $ 112.1 million $ 122.8 million • Accommodations $ 96.5 million $ 97.2 million • Grocery stores $ 42.9 million $ 47.4 million

  4. Snohomish County and Pierce County Comparative SnohomishPierce Jobs 9,260 10,870 Payroll $192.2 million $214.6 million County taxes $ 13.7 million $ 17.8 million State taxes $ 47.0 million $ 47.0 million *Estimated by Dean Runyan from 2005 earnings and employment data from the Bureau of Economic Analysis and 2006 payroll data from the Bureau of Labor Statistics.

  5. Hotel Occupancy • Snohomish County had the highest occupancy of all counties in Washington State in 2007 at 72%.

  6. Tourism in Snohomish County grew 5.9% in 2006. 222,450 web visitors in 2007. Visitors to SCTB visitor centers increased 30% over 2006. Bureau staff attended 14 trade shows and conducted 3 sales missions resulting in 2,611 leads for tourism businesses. Events and conventions booked contributed $14.5 million in economic impact – a 42% increase in economic impact over 2006. Hotel occupancy levels were 72.0% in 2007 – the highest of all counties in Washington. Hotel motel tax collections were up 16%. Achieved $288,179 of free media coverage. Snohomish County Tourism BureauBrief Overview of 2007

  7. Snohomish County Sports Commission • The SCSC has continued to develop relationships with events rights holders, venue management, and city and county parks departments. Through the efforts of the SCSC, a proposed tourism promotion area is being considered by the lodging community as a funding source to increase sports marketing efforts.

  8. Travel, Tourism and Hospitality One of Washington’s Largest Industries • Only aerospace and software had significantly greater payrolls in 2006 as compared to the travel industry. • Visitors from outside Washington State generate $250 of tax revenue for every Washington household. Visitors from other counties generate an additional $140 of tax revenue per household. • 36% of travelers in Washington are from Washington; 53% from other U.S. states and 10% are from international destinations – Canada comprising 30 – 35% of all international spending.

  9. Travel, Tourism and Hospitality • In Washington State, rural counties are more dependent on tourism than urban counties, even though urban counties have higher levels of tourism spending and travel generated employment. • Top ten counties with the highest proportion of travel-generated employment are rural.

  10. Travel, Tourism and Hospitality Travel-Generated Earnings as a percent of total Earnings: • Pacific – 10.4% • San Juan – 14.5% • Skamania – 16.2% • King – 2.3% • Pierce – 1.2% • Snohomish – 1.3% • Skagit – 2.1% • State Average – 2.1% Data provided by CTED, Washington State Statewide Travel Impacts and Visitor Volume 1991 – 2007, published December 2007

  11. Travel, Tourism and Hospitality • This industry is a substantial employer of women with women holding an average of 52% of the jobs. • This industry is a large employer of minorities with 35% more Hispanics and 12% more African Americans than the average U.S. industry. *2002 Travel Industry Employment report, CTED

  12. Travel, Tourism and Hospitality • Industry-wide average wage is $13.16 per hour, or about $27,380 annually.** • Working business owners are very common in this industry with a higher proportion of working owners than any of Washington State’s primary manufacturing industries. ** Washington State Office of Community Trade and Economic Development Olympia, Washington December 2007

  13. Travel, Tourism and Hospitality • Everyone has to start somewhere. Entry level jobs in the travel industry have limited experience requirements and are available to those who are young or new to the labor force. • Part-time jobs are important to students, second jobs, homemakers. • Skills are easily transferred and workers are easily promoted.

  14. Tourism Overview – the Changing Landscape What has changed in Snohomish County since 2000? • New private investments are in place and continuing to expand.

  15. Tourism Overview – the Changing Landscape Capital Projects – Nine projects have been completed • Future of Flight • Lynnwood Convention Center • Adopt-A-Stream • Everett Events Center • Edmonds Performing Arts Center • AquaSox Everett Memorial Stadium • Museum of Flight Restoration Center • Nippon Business Institute garden • Imagine Children’s Museum

  16. Tourism Overview – the Changing Landscape • Increased global competition for travelers dollars • Internet usage growing leveling the playing field • Regional travel is encouraged due to post 9-11 security measures, airport load factors and the high price of fuel.

  17. Tourism Overview – the Changing Landscape • Agri-tourism is a new and growing industry. • Hotel occupancies are strong and new development is in process. • Skate America 2008 • 2010 Olympics opportunities and SnoGold’s involvement

  18. 2010 Games – At a Glance Dates: Olympic Winter Games February 12-28 Paralympic Winter Games March 12-21 Estimated Participants: Athletes and Officials – 6,700 Countries Olympics – 80+ Countries Paralympics – 40+

  19. 2010 Games – At a Glance Visitors & Tickets: Event tickets – 1.8 million Estimated visitors – 250,000 Media – 10,000 Volunteers – 25,000 (games); 10,000 (ceremonies) Investment and commercial opportunity: An estimated $8-10 billion will be spent in connection with the 2010 Games

  20. About SnoGold 2010 • Initiative led by Snohomish County Executive Aaron Reardon • Collaborating with cities, businesses, organizations, community groups and individuals to maximize economic and visibility opportunities

  21. SnoGold Goals/Objectives • Utilize the 2010 Winter Olympics and Paralympics as a catalyst to showcase Snohomish County to visitors coming from around the world, ensuring a memorable Snohomish County experience that creates the desire to return whether for business or pleasure. • Maximize opportunities for new and existing Snohomish County businesses to benefit from north-of-the-border activities. • Position Snohomish County as an 2010 Olympics information resource to both County residents and national and international visitors.

  22. SnoGold Audiences • Snohomish County businesses, workers, residents, cities, communities, organizations, and tribes • Regional, national and international visitors to Washington State and British Columbia pre, during and post-event • B.C. business community/VANOC • Participants of the 2010 Olympics – individuals and teams • Governments, elected officials, agencies and tribes • Media – regionally, nationally and internationally

  23. Snohomish County Executive Office SnoGold 2010 Initiative SnoGold 2010 Executive Committee(Organizing Body) SnoGold 2010 At Large Communications Committee Tourism Committee Business Development Committee Work Groups as Needed Work Groups As Needed SnoGold 2010 Structure

  24. Business Development Tactics • SnoGold works to: • keep businesses informed of Games related opportunities • develop relationships with key players in B.C. • attract new businesses to the County and prepare business community for the influx of travelers • bring Olympic teams to Snohomish County for training and future competition opportunities

  25. “Taking the Scenic Route”:Tourism Tactics • SnoGold actively promotes Snohomish County as the “Gateway to the Games,” is actively working with and identifying travel-related companies involved in the Games. • Working to attract B.C. residents fleeing the Games. • Encouraging teams to stage pre- and post-Olympic events in Snohomish County. • Actively seeking an Olympic torch visit.

  26. The Future of Tourism in Snohomish County Tourism is an ever changing, dynamic and economically significant industry for Snohomish County. Tourism will soon be a $1 Billion Dollar industry in Snohomish County.

  27. Snohomish County Tourism Bureau Amy Spain amy@snohomish.org

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