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Text Genres I: non fiction

Text Genres I: non fiction. session 8 (22/10/03). announcements. Invited speakers for last course session Writing guidelines links Exercises scheme for sessions 10, 11 and 12 Please remember to fill in the evaluation

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Text Genres I: non fiction

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  1. Text Genres I: non fiction session 8 (22/10/03)

  2. announcements • Invited speakers for last course session • Writing guidelines links • Exercises scheme for sessions 10, 11 and 12 • Please remember to fill in the evaluation • Please remember the fælles projekt- og specialestartsdag torsdag den 23. oktober kl. 16.00-19.00. i lokale 0.10

  3. projects • At ITU: 4-week, 16-week, speciale • Expanding theory: writing about theoretical issues, doing a user study or another kind of research/observation. • Expanding praxis: producing a kind/genre of text and reflecting on its properties, problems, etc.

  4. today´s plan • Placing today in the big schema (From form 2-5 to readers 7 to context 8-9) Introduction to main non-fiction genres • Lecture: Introduction + assorted reads (McGovern/Norton, Nielsen, McAlpine, Madsen, Englund/Guldbrand) • Kagepause • Lecture: Exercise + assorted reads (Morrison, Hall, etc.)

  5. all our texts genres today… Deal with facts Are informational texts (session 3) Minimum Processing effort+Maximal (Informational) cognitive effects Have a ”customer” approach: the push/pull dichotomy

  6. types of media distribution • Push media: User connects to a server and information is sent to him/her in a fixed way or through channels (i.e. TV) • Pull media: User requests information items actively and individually (i.e. Internet) • Attempts at crossing frontiers: advertising, newsletters, spam…

  7. getting to your readers • -Avoid spam • Give feedback • Passwords • Make content attractive (i.e. Nokia) • How to measure success of site (use human figures) Gerry Mc Govern & Rob NortonProfessionel Webkommunikation

  8. recipes list • Corporate Websites /Brochures  (Nielsen) • Job announcements • Protocols / Official documents  (Intranet) • Instructions • Help-texts • FAQs • Bug reports /Complaints • Newsletter  (Madsen) • Forms Helena Englund & Karin GuldbrandKlarspräk på nätet

  9. Homepage • Metaphors: magazine cover, face to the world, artwork, building lobby, receptionist, table of contents, newspaper front page, brochure. • Multiple goals for users: product, jobs, investment. • Recommend: about us, contact us, privacy policy, jobs, help (top right) Jakob Nielsen & Marie TahirHomepage Usability: 50 websites deconstructed

  10. Intranet • You know your audience • You know the jargon and keywords • You know the equipment, context • You don´t need to sell/convince • Usually chaotic: careful indexing (titles, sections, etc.) and organizing of documents • Trim word excess for better access text includes a style guide Rachel McAlpineWeb Word Wizardry

  11. Newsletter • Readers prefer: • Baggrundshistorier • Brugen af produktet/ydelse • Produkt/ydelse • Three ways of presenting content: • ultrakort tekst + link (nyhedsbrevet ligger på en webside) • Hele teksten i nyhedsbrevet • en kombination: oversigt præsenterer historierne med rubrikker og teasere Tell a story! Vibeke Thøis Madsen“Vejen til et godt nyhedsbrev”

  12. GIVE US A BREAK!!!

  13. recipes list • Corporate Websites /Brochures  (Nielsen) • Job announcements • Protocols / Official documents  (Intranet) • Instructions • Help-texts • FAQs • Bug reports /Complaints • Newsletter  (Madsen) • Forms Helena Englund & Karin GuldbrandKlarspräk på nätet

  14. the exercise • Agree on the main characteristics of this kind of text • Does your example fit the schema? • Why is it good/bad? • Eventually, suggestions for improvement

  15. Journalism • Linking • Metaphors • Layering • Modularity • Online archives • Updating • Push news services • Community Other: technicalities, the typical job. Example: Ж, ₪ Jim HallOnline Journalism

  16. Academic texts • Critical editions as special kinds of texts: authority and error, textual genesis, the presentation of text + metatext, respecting page numbers • Inclusion of material: transcripts, images, commentaries, related texts… • Goals: preservation, linguistic analysis, searches • Users: school children, students, scholars • Markup: structural analysis, features, TEI (text encoding inititative) • Metadata Robinson, Gabler, Morrison, Popham, Wikander (see kompendium) Chap 7- guidelines for practise

  17. an example

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