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Learn how our internship program bridges University of California Berkeley students with city government, fostering diverse opinions and modernizing communication.
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"Bringing Berkeley City Government to UCB" Emily Ly Lillian Wang PP 156 - Exercise II September 15, 2011 Presented to Berkeley City Council Member, Gordon Wozniak
Overview = Parti User focused Internship Program Engage Students Gather opinions, input
Overview = Goals • increased active engagement from the "non-usuals" • foster more inclusive, balanced, and diverse opinions • modernize communication system
Model UserS • U1 = Interns • U2 = Students • U3 = Participants
How Will Berkeley City Govt.Get Interns? City of Berkeley Career Center, Career Fairs Callisto, Berkeley's Job Website Department Advisors' email list serve
Internship Program Interns Administration Media Production Development Marketing/Social Media
1. Media Production Media Production Intern Promotional video clips (CAL TV) Council Meetings Details General Student Body Population DeCal students, Interns
2. Marketing/ Social Media Marketing/ Social Media Promote BBCGTB Program Revamp OpenTown Hall Advertise Revamp: Show specific district issues Social Media: Facebook, Twitter, Blogspot Flyers, Tabling, etc. Citizens and Residents General student body General student body/ DeCal Students
3. Administration Administration Intern Conveys information from discussion forums and DeCal to Berkeley City Gov't Oversees the Evaluation System Arrange Decals DeCal Students Berkeley City Officials
4. Development - DeCal Development Intern Gather DeCal students opinions -> Admin Intern Develop DeCal/Teach DeCal Students Berkeley City Officials
Decal • 3 Sections • Taught by Development Interns
Participant information: Location in Berkeley? Cal Student? Results: :) = increased "/ = static :( = decreased (Self) Evaluation System
Why Choose This Program? • Low cost v. potential high benefits = low risk • Debate + Dialogue = meaningful • Alternative way to engage • Economic benefits • Self-sustaining system
Questions?Thank you! Contact: BBCGTB@gmail.com